Monthly: May the Fourth Be With You
and Your Advertising
May 2022 Newsletter
This Month’s Spotlight
eMarketer and Quantcast Present Let the Cookie Crumble: Take a Bite into the Already-Cookieless Internet Wednesday, June 1, 2022 at 10 am PDT / 1 pm EDT
Cookieless advertising isn’t our future—it’s our present as nearly 60% of the internet audience is already cookieless! Join Quantcast and eMarketer for this virtual event about succeeding without third-party cookies with innovative future-proof solutions that operate in cookieless environments today. Discover how 150+ marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results.
UPCOMING WEBINAR Travel Industry Fireside Chat: Discussing Travel Trends and Advertising Strategies
Join this fireside chat with Westgate Resorts, AAA, and Peter Mayer, where they’ll discuss new industry trends, which ones are expected to last, how current events have an impact on travel, and how to adapt your advertising to align with consumers across their purchase journey.
ON-DEMAND WEBINAR The Future of Addressability and the Power of Partnerships: A Fireside Chat with dentsu
Watch Will Ferguson, dentsu international’s SVP, in this fireside chat on the evolution of addressability. He provides an agency perspective on what clients look for in new business relationships, the differentiators when considering a media partner, and the impact of a powerful partnership.
BLOG POST Finding the Right Adtech Partner: Essential Questions to Ask
In a recent survey, we asked leading brands and agencies what is most important to them in an adtech partner. Based on the results, we’ve compiled a list of top questions to ask a potential partner in the key areas of campaign performance, cookieless solutions, audience insights, first-party data, and ease of use.
BLOG POST How Publishers Can Leverage First-Party Data to Drive Advertiser Relationships
For publishers to build a better relationship with marketers, there has to be a foundation of trust. Learn how to validate and measure your first-party audience data, with additional insights, and use AI and machine learning to classify the data more accurately to provide granular audience and content insights for your advertising partners.
BLOG POST Effective Campaigns Start with Knowing What and How to Measure
How should businesses go about measuring the effectiveness of their ad campaigns, particularly as the cookieless future is about to change everything? In this blog post, learn about the advantages of a first-party data-only strategy paired with the best metrics to measure against, like total site traffic, customer lifetime value (LTV), and cost per acquisition (CPA).
BLOG POST Demystifying Adtech, Part 1
In this blog, Somer Simpson, VP of Product at Quantcast, discusses the opportunity for rebirth within the adtech industry. By taking an honest and critical look at adtech’s foundational flaws, we can facilitate an ethical and sustainable future for the industry in a cookieless, privacy-first world.
BLOG POST Demystifying Adtech, Part 2
In part two of this series, Somer Simpson takes a look at the nuances of adtech and ways we can dissolve industry issues of competition, ethics, and privacy. Somer identifies steps advertisers and publishers can take to forge a path that empowers not only them, but the consumer as well.
BLOG POST Quantcast Partners with Watershed to Measure and Reduce Its Carbon Footprint
To protect the environment and create a sustainable future, Quantcast commits to reducing our carbon footprint by partnering with Watershed, the leader in building world-class climate action programs. Together, we’ll measure and report on our footprint, model future scenarios, analyze real-time data emissions, and build strategies to reduce emissions further.
The Las Vegas Innovation Marketing Association (LVIMA): Reaching Diverse Audiences with Intentional Advertising May 19, 2022 at 8:00 am – 9:30 am PDT
Advertising spend supports and sustains the voices and viewpoints that directly impact billions of people around the world. Now marketers are being asked exactly where and what their ad dollars are funding, and whether or not it supports their corporate and societal values. Join Tia Denny, Field Sales Director of Quantcast, at this LVIMA mixer, for a discussion about how brands can more meaningfully reach diverse audiences, and be intentional about aligning with publishers and platforms that represent diverse backgrounds.
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