The
Quantcast
Monthly The Cookie Conundrum

May 2021 Newsletter

This Month’s Spotlight

WEBINAR The Cookie Conundrum: A Recipe for Success

Join us for this industry summit hosted by theCube that is filled with a panel of experts ready to discuss the impact of the demise of third-party cookies on the advertising industry and offer proposed solutions.

    Register Now

    Key Topics in Ad Tech Today The open internet, demise of third-party cookies, and identity

    The Cookie Conundrum: Webinar Questions Answered

    With 1400 registered attendees during our webinar last week, we ended with a rich discussion with many thought-provoking comments and questions. We captured the top questions and drilled down further into the answers here.
    Read More

    In a World Without Third-Party Cookies, What Happens to Advertising on the Open Internet?

    This Quantcast Perspective addresses several major trends and identifies solutions for the future as the industry prepares for the drastic changes to come with the deprecation of third-party cookies.
    Read More

    Quantcast in the News

    DIGINOMICA Collision 2021 – Can advertising save the open web? Quantcast’s CEO makes his provocative case

    Read More

    CITY A.M Data protection: Privacy crackdowns could hand tech giants even greater dominance if we don’t tread carefully

    Read Now

    STRATEGY The path to identity solutions in a post-cookie world

    Read More

    Hit Replay

    The Cookie Conundrum: What’s Next?

    Unpack how brands, agencies, and publishers will continue to know and grow their audiences after third-party cookies are deprecated. Learn how the free and open internet will continue to thrive and what solutions are emerging.
    Watch Now

    Collision 2021: Rallying Cry for the Open Internet

    Konrad Feldman, Co-Founder and CEO of Quantcast, discusses consented audiences, identity, direct activation, and what we should expect from the future of the open internet, in his keynote address at this year’s Collision Conference.
    Watch Now

    Collision 2021: Content or Clickbait?

    Somer Simpson, VP of Product Management at Quantcast, presented a Masterclass on “Content or Clickbait? Brand Integrity and Accountability in a Free and Open Internet” and held an engaging Q&A at the end of this session.
    Watch Now

    Hear From Our Customers

    Equifax Uses Quantcast to Counter Attribution Blindspots as Third-Party Cookies Go Away

    Joella Duncan, Director of Media Strategy at Equifax, discovered that up to 40% of the credit reporting agency’s sales weren’t attributable–i.e., they couldn’t tell which channel or source they came from. To uncover this blindspot, she leveraged AI to know and grow her audiences, even in a pandemic.
    Read More

    Lancôme Brings Offline Brand Online with Programmatic Advertising

    For global beauty brand Lancôme, part of the L’Oréal Luxury Products division, events are intrinsic to their connection with consumers. Here’s how they were able to make the same impact with a virtual event as an in-person one, even post-pandemic.
    Read More

    Leave us a review

    Have you worked with Quantcast? Leave a review on Gartner Peer Insights, an accredited peer-to-peer review site, to earn a $25 visa gift card as appreciation.

    Review On Gartner