Qc Monthly March Hero

The
Quantcast
Monthly We Stand by Ukraine

March 2022 Newsletter

We Stand by Ukraine

We are watching with sadness and concern over the ongoing Russian invasion of Ukraine. We remain vigilant to misinformation and are not supporting advertising campaigns for Russia and Belarus. We stand with the Ukrainian people.

Quantcast employees are supporting these organizations to help the people of the Ukraine. Please join us.

United Help Ukraine Logo
Care Logo
Save The Children Logo
Afya Logo
Project Hope Logo
Ukraine Dove Logo

Spotlight
International Women’s Day #BreakTheBias

01 Spotlight Iwd Breakthebias

BLOG Breaking the Bias

Quantcast leaders show their commitment to calling out bias, smashing stereotypes, breaking inequality, and rejecting discrimination.
Read Here
01 Spotlight Iwd Mom

BLOG 5 Ways Becoming a Mom Made Me a Better Marketer and Manager

In honor of International Women’s Day, #BreakTheBias about motherhood and learn how it can give you new perspectives and skills, including creativity, patience, negotiation, communication, and time management.
Read Here

New Resource

02 Five Steps For Effective Advertising

5 Steps to Effective Digital Advertising

In today’s cross-device world where advertisements are everywhere, effective digital advertising is all about context. Read our latest booklet to learn 5 steps you should follow when developing a digital advertising campaign.
Read Here

Customer Highlights

03 Customers Audacy Logo

Case Study Audacy Fuels Media Planning for Over 200+ Broadcast Stations

Learn how Audacy is now able to qualitatively measure their ‘over-the-air’ audience (broadcast radio listeners) in combination with, or against, their digital users. Using segmentation, they improved their media strategy for each audience, maximizing their ROI and differentiating themselves from their competitors.
Read Here
03 Customers Symprove Logo

Case Study Symprove Lowers CPM by 78% in Cookieless Environment

Learn how Symprove took their digitally-driven business model to the next level by integrating cookieless advertising into their always-on strategy. See how they achieved more than double their conversions for a 58% increase, at a fraction of the cost per thousand (CPM).
Read Here
04 Ad Awards

Vote for 2022 Quantcast Digital Advertising Awards

Quantcast’s Digital Advertising Awards are here once again! These annual awards recognize our global customers’ incredible advertising that follows IAB’s LEAN criteria of light, encrypted, ad-choice supported, and non-invasive ads.

The voting polls have officially opened and we want YOU to help us choose which ad you think has done it the best in the following categories: Best Brand Awareness, Most Compelling Ad, Best Storytelling Ad, and Best Rich Media Ad. Vote by March 25, 2022 for your favorites.

Vote Now

Marketer’s Pulse

Gettyimages 885134872 2048x1365

So, What Happens When The Cookie Finally Crumbles?

To ensure a seamless transition to a cookieless world, the advertising industry needs to experiment and test in those environments now.
Read Here
Adweek Interview 1

m/SIX and PMG Weigh in on a Cookieless Future

Learn what agency professionals from m/SIX and PMG have to say about Google’s deprecation of the third-party cookie and how they are preparing their clients for a cookieless future.
Read Here
Qp Dsp 2 Blog 2a

What Makes the Quantcast Platform a Next-Generation DSP?

Find out what makes the Quantcast Platform effective and efficient, driving a 44% increase in customer conversions and a 50% time savings, compared to traditional DSPs.
Read Here

In the News

06 In News Digiday Logo

Media Buying Briefing: Has Artificial Intelligence Reached Ubiquity Across the Media Agency Landscape?

See Here
06 In News Iab Canada Logo

Meaningful Measurement in a Cookieless World

See Here

Upcoming Events

07 Events Sxsw Logo

2022 SXSW: Powering Diverse and Multicultural Voices March 11-20, 2022 | Austin, Texas

On March 16, join Somer Simpson, VP of Product at Quantcast, Damian Benders, General Manager at B Code Media, and Gonzalo Del Fa, President at GroupM Multicultural for a session on how marketers and publishers have the power to make societal change.
Register Now
07 Events Brand Innovaters Logo

Brand Innovators: Marketing Innovation in Austin 2022 March 11-15, 2021 | Austin, TX | Hybrid

Join us for the Brand Innovators Marketing Innovation Summit during SXSW. Tune in for a dynamic fireside chat with Bryan Camella, Regional Sales Director at Quantcast, and a senior brand marketer.
Register Now
07 Events Brand Summit Logo

Brand Insider Summit: D2C March 20-23, 2022 | Scottsdale, AZ

Join Quantcast and fellow thought leaders in the industry for MediaPost’s Brand Insider Summit on D2C. Explore topics around next-generation CRM, brand building against D2C clutter, collaborating with customers on product development, and more!
Register Now
07 Events Brand Insider Summit Data And Programmatic 1 Logo

Brand Insider Summit: Data and Programmatic March 23-26, 2022 | Scottsdale, AZ

Join Quantcast and fellow thought leaders in the industry for MediaPost’s Brand Insider Summit on Data & Programmatic. Explore topics around tracking consumers in a post-cookie world, post-pandemic media mapping, emerging programmatic opportunities, and more!
Register Now
07 Events Digiday Publishing Summit Logo

Digiday Publishing Summit March 28-30, 2022 | Vail, CO

This year’s Digiday Publishing Summit will cover how media companies are building and adapting their business models during the COVID era. Connect with us on-site to find out how Quantcast’s publisher solutions can create new opportunities to drive your business growth.
Register Now

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