The
Quantcast
Monthly Dive Into our Latest Summer Hits

Grab your headphones for this new podcast series that dives into the future of ethics in advertising, featuring in-depth conversations with top industry leaders that uncover the history of an ad-funded publishing world, where the industry has failed to see dilemmas, and the persistent fight for a free and open internet. All episodes are now streaming.

Learn the basics of incrementality testing from the rewards and misconceptions to the types of testing and calculations. You’ll learn why marketers use it as successful measurement tool, and how you can get started today.

With AI and machine learning, marketers can better understand their audience and what they’re looking for. Take a look at the five ways AI is revolutionizing digital marketing, from real-time predictive modeling and trend predicting to personalized customer experiences and more.

Learn how brands such as Vodafone, one of the world’s largest telecommunications companies, and Symprove, a UK retailer that focuses on creating a healthy gut balance, leverage Quantcast to invest in new cookieless approaches to understand audiences, value advertising, and measure results.