The
Quantcast
Monthly Key Topics in Ad Tech Today

July 2021 Newsletter

This Month’s Spotlight

Reach Audiences Easily and Effectively Across the Open Internet

Somer Simpson, our VP of Product, shares how you can seamlessly plan, activate, measure, and innovate advertising campaigns in the Quantcast Platform.
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Key Topics in Ad Tech Today

BLOG POST The Value of First-Party Cookies

With recent industry news, some believe that all cookies are going away. We want to clarify this misconception: while third-party cookies are being deprecated, first-party cookies are not!

BLOG POST Not All AI Is Created Equal

There are three main factors to consider when evaluating ad tech AI: what’s the source of the data, what techniques of AI are being used, and how closely does the AI interact with the raw data? Find out how you can become more AI savvy.

Webinars

How to Make Advertising Easy and Effective

Seth Forman, Head of Global Publisher Platforms at Quantcast, provides three tips on how to prepare for a cookieless future.

Learn How to Innovate Your Ad Campaigns

Learn how to measure your marketing and advertising efforts and understand their effectiveness—while using live campaign data to uncover insights and innovate faster.

Quantcast in the News

INDUSTRY NEWS The Good in Advertising (and How to Channel It)

Advertising can be a force for good, especially when it comes to getting the word out about the vaccine rollout. Learn more about how the Ad Council achieved unprecedented success in their campaign rollout.
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INDUSTRY NEWS IAB Canada Selects Quantcast Choice as its Consent Management Platform

Quantcast is proud to announce that IAB Canada has selected Quantcast Choice as its consent management platform. We’re simplifying and streamlining consent management and empowering advertisers to put consumer data privacy first.
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INDUSTRY NEWS Quantcast Furthers Commitment to Privacy; Names New Chief Privacy Officer

Min-Jae Lee will draw on her deep knowledge of the increasingly complex privacy landscape to continue Quantcast’s privacy-first approach.
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Hit Replay

On-demand Webinar Planning and Activating Your Ad Campaigns

Watch this hands-on walk-through of the Quantcast Platform to learn how you can plan your multi-channel marketing activity, discover new audiences, and seamlessly activate your ad campaigns across the open web.

On-demand Webinar See How The Quantcast Platform Works

See how you can plan, activate, measure, and innovate effective marketing and advertising campaigns with just a few clicks by using the Quantcast Platform. Learn what differentiates the platform and what benefits it brings to brands and agencies.

Hear From Our Customers

Alyson Williams

CUSTOMER VIDEO Forbes

Hear from Forbes’s Senior Vice President of Digital Operations and Strategy, Alyson Williams, about how Quantcast lets Forbes better understand their site visitors and continually grow their digital revenue.
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Jason Crawford

CUSTOMER VIDEO dentsu

Hear from VP of Display Media at dentsu, Jason Crawford, how they have been leveraging Quantcast’s technology to develop their audiences, creatives, and reach for their campaigns and future plans.
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