Monthly: Cookies, Predictions, and Real Results
February 2022 Newsletter
This Month’s Spotlight
Analyst Study The Total Economic Impact™ Of The Quantcast Platform
Read the recent Forrester Consulting Total Economic Impact™ (TEI) study, which revealed that the Quantcast Platform offered a 44% increase in conversions and a 50% increase in time savings when compared to traditional DSPs. Download the study to learn about the potential benefits for your organization.
On-Demand The Cookie is Crumbling.
Are You Ready?
Experts from Advertising Week, Quantcast, m/SIX, and PMG share multiple perspectives on how the shift to a cookieless future is an opportunity for innovation and growth, and discuss solutions that operate in cookieless environments today. Discover how you can gain a competitive advantage by accessing new audiences and more inventory, and get results at scale now. Don’t wait for 2023!
Webinar The Total Economic Impact™ (TEI) of the Quantcast Platform
On Wednesday, February 9, 2022 at 9am PST / 12pm EST, join Forrester’s lead analyst, Molly Firth, as she walks through the findings and methodology of the TEI study, which found that the Quantcast Platform offers its customers a 44% increase in conversions and a 50% increase in time savings compared to traditional DSPs. Register today to learn all the ways the Quantcast Platform can help you achieve your advertising goals.
Case Study Co-op uplevels its membership program with performance
“Working with Quantcast has enabled us to focus on the beneficial gains we can achieve through programmatic marketing. The frequent insights from Quantcast have allowed us to continually optimize our performance strategy.”Dominic Adams
Performance Marketing Manager, Co-Op
Case Study Beiersdorf taps into Quantcast’s creative solutions for more effective video advertising
“Quantcast’s tech allows us to target multiple skincare audiences with interests specific to their skincare needs. This empowers us to reach the right audience with relevant creative and, in turn, drive brand lift across Beiersdorf.”Joe Gannon
Associate Digital Director, Carat
BLOG The Cookie is Crumbling: What We’ve Learned So Far
If you’re not advertising on cookieless inventory today, it’s a missed opportunity for you as an advertiser. So how can you take advantage of this opportunity, accessing previously inaccessible inventory and benefiting from potentially lower costs with inventory that has few others competing for it? Read to find out.
BLOG 6 Tips to Create a Successful Marketing Campaign
To help you drive customer success, we’re sharing our top 6 tips for creating a successful advertising campaign. Starting with defining what success is to you, you also need to understand your audience and what you want to accomplish with them, maximize your audience reach, and engage the entire media ecosystem. Read to learn more.
6 Predictions for
2022 Ad Tech
Quantcast’s CEO, Chief People Officer, and Chief Privacy Officer share their predictions for 2022 ad tech. Check out what trends they’ve identified, including how early adopters of ensemble cookieless solutions will reap significant benefits, marketers who don’t adopt AI-driven ad tech will be left behind, and agencies will need to provide flexibility to stem attrition. Take a look to see if you agree with their foresight.