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Quantcast
Monthly Awards, CTV, Recession-Proof Tactics, and More

December 2022 Newsletter

With Q4 coming to a close, it seems like the entire industry is setting our sights on making the most out of 2023 – more efficiency, focused investments, better outcomes.

As you think about how you will optimize every step of the consumer journey and make your advertising dollars work harder for you, we’re dedicating this month’s newsletter to best practices and tips for reaching new audiences, improving measurement, and coordinating ad spend more effectively for better business outcomes, today and tomorrow.

We wish you a happy holiday season and prosperous 2023.

Your Quantcast Team

This Month’s Spotlight

00 Ces

Meet us at CES

Heading to CES? Book time with the Quantcast team to hear about the newest technology solutions shaping the future of advertising, including:

  • Ways to optimize every step of the consumer journey
  • Connecting creative strategy to business outcomes
  • Reaching new audiences and improving measurement
  • Measuring the business impact of your brand campaigns

We’ll be onsite at the Quantcast Penthouse Suite at the ARIA in Las Vegas, January 5-8, 2023.

Book your meeting with us

Recession-Proof Your Business

02 Webinar Recession Digital Advertising

On-demand Webinar Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend

In this session, Quantcast CTO, Dr. Peter Day, and Head of Insights, Rohini Sen, discuss how to opt-out of a recession, through consumer insights, full funnel measurement, and utilizing actionable real-time data to get ahead.

Watch Here
Deb Pic

Blog Article Recession-Proofing Brand Budgets

How can you make a recession beneficial for your business? During uncertain economic times, your competitors are turning off their ads, quieting the ad space, and giving you center stage to build loyalty with customers. Check out this post by Quantcast CMO, Deb Stambaugh, on how to take advantage of this economic downturn.

Read Here

Metrics and Measurement

03 Metrics Digiday

Guide The Advertiser’s Guide to New Brand Metrics by Digiday

As audience behaviors change and technologies evolve, many brands are turning to nuanced conversion metrics and strategies to protect their advertising spend. Find out how to audit and optimize campaigns with real-time data, and what brand lift studies can do for your brand performance.

Watch Here
03 Metrics Measuring

Blog Article Measuring “More”: Understanding Incrementality Testing

Learn the basics of incrementality testing from the rewards and misconceptions to the types of testing and calculations. You’ll learn why marketers use it as a successful measurement tool, and how you can get started today.

Read Here
03 Metrics Increment

On-demand Webinar Incrementality: Proving Media’s Additive Value

Learn why incrementality testing is a better measurement of performance campaigns and how it can help you understand your audience, messaging, and tactics that perform best. Watch this session, with the COO of Measured and Sr. Measurement Strategist Lead of Quantcast, on the types of incremental tests you can run, how to set them up, and best practices to follow.

Watch Here
03 Metrics Effective Campaigns

Blog Article Effective Campaigns Start with Knowing What and How to Measure

How should businesses go about measuring the effectiveness of their ad campaigns, particularly as the cookieless future is about to change everything? In this blog post, learn about the advantages of a first-party-data-only strategy paired with the best metrics to measure against. like total site traffic, customer lifetime value (LTV), and cost per acquisition (CPA).

Read Here

CTV

04 Ctv What Is

Blog Article What is CTV?

CTV is quickly becoming a common practice, so advertisers need to know how to make the most of emerging opportunities in the landscape. Take a crash course to learn the differences between CTV, OTT, and linear television.

Read Here
04 Ctv 8 Reasons

Blog Article 8 Reasons Why Marketers Should Expand and Diversify Their Ad Mix with CTV

Savvy marketers who expand their omnichannel marketing to include CTV and OTT gain significant strategic advantages of unique and precise reach, agility in a constantly changing marketplace, access to curated premium deals, addressable audiences at scale, personalized high-impact ads, and so much more.

Read Here
04 Ctv Sky Lifts

Case Study Sky Lifts Brand Familiarity to New Heights with Quantcast CTV

Learn how Sky and their agency partner MediaCom used unique real-time measurement insights to pivot their CTV strategy mid-campaign, optimizing for a 35% lift in brand familiarity. See how they gained access to cross-device site visit reporting, highlighting the effectiveness of CTV in directly driving consumer engagement with Sky Glass product web pages.

Learn How

Brand and Brand Lift Live

05 Bll Webinar

On-demand Webinar Demand More from Brand: Drive Stronger Performance from Brand Spend

Hear from Advertising Week, Scripps Networks, Auto Trader, and Jack’s Family Restaurants about how marketers can unify brand and performance campaigns to improve efficiency of their awareness initiatives and drive stronger performance outcomes from brand spend. Learn why embracing brand on top of demand is the key to remaining relevant and competitive.

Watch Now
05 Bll Afcs

Blog Article Alphabet Soup: The A-F-Cs of Brand Lift

What’s the recipe for success in brand advertising? To understand the impact of a creative, marketers can use brand lift studies to assess attitudinal changes that are happening as a result of exposure to advertising messages. Find out the A-F-C ingredients and measurements for ad recall and awareness, familiarity and favorability, and consideration and competitors.

Read Here
05 Bll 5 Tips

On-demand Webinar 5 Tips to Responsibly Address Brand Safety

When it comes to brand safety, the most important thing is to treat each event uniquely because there is no “one-size-fits-all” for every client or every issue that comes up. Hear from Quantcast experts on our top five tips to take a proactive and holistic approach to brand safety that will protect your brand’s integrity in a responsible and effective way.

Watch Here
05 Bll Redefining

Blog Article Redefining Brand Advertising for Modern Marketers

Tying together brand advertising and measurable results is a given, yet it continues to be a difficult task for marketers. The need for a solution has only been compounded by the fact that marketers are at a crossroads with data privacy and economic uncertainty. Learn how to execute more effective brand advertising campaigns that deliver measurable and actionable results.

Read Here

Cookieless

06 Cookieless Playbook

Guide The Marketer’s Playbook for the Post-Cookie World

This guide from Digiday and Quantcast presents tactics that leverage the opportunities presented by cookieless environments today. Learn how to reach untapped audiences, pick the right partner to ensure the best business outcomes, and future-proof your digital advertising.

Download Now
06 Cookieless Fear

Blog Article Why Marketers Shouldn’t Fear Cookieless Advertising

Make no mistake: now is the time to position your company for success before cookies are completely eliminated. Here are a few steps that you can take to stop hesitating and start succeeding in cookieless environments today.

Read Here
06 Cookieless Bite

On-demand Webinar Let the Cookie Crumble: Take a Bite Into the Already-Cookieless Internet

Discover how hundreds of marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results in cookieless environments today. Watch this lively discussion presented by eMarketer, with Digital New Agency, Index Exchange, Add3, and Quantcast.

Watch Now

Awards

We’re proud to have been honored with awards for our products and performance

Wires Marketing Tech
Best Marketing Technology Solution
View Award
Wires Digital Campaign
Best Digital Campaign
View Award
Wires Ctv
Best Use of CTV Technology
View Award
Wires Product Service
Best New Product or Service: Buy Side
View Award
Wires Cookieless
Best Marketing Technology: Cookieless
View Award
Marketing Excellence Awards
Excellence in Programmatic Advertising [Bronze]
View Award
Marketing Excellence Awards
Excellence in Performance Advertising [Bronze]
View Award
Pata Gold Award
Pacific Asia Travel Association
View Award
01 Awards Emerce
Quantcast Honored as a Best Demand Side Platform in Emerce100 list
View Award
01 Awards Stevie
Technical Innovation of the Year – At Organizations with up to 1,000 Employees
View Award
Digital Creative Strategy Card

On-demand Webinar The Strategy Behind Your Creatives

An in-depth conversation on the multiple components for a successful ad campaign, from audience and placement to strong creatives.

Watch Now