Monthly Awards, CTV, Recession-Proof Tactics, and More
December 2022 Newsletter
With Q4 coming to a close, it seems like the entire industry is setting our sights on making the most out of 2023 – more efficiency, focused investments, better outcomes.
As you think about how you will optimize every step of the consumer journey and make your advertising dollars work harder for you, we’re dedicating this month’s newsletter to best practices and tips for reaching new audiences, improving measurement, and coordinating ad spend more effectively for better business outcomes, today and tomorrow.
We wish you a happy holiday season and prosperous 2023.
Your Quantcast Team
This Month’s Spotlight
Meet us at CES
Heading to CES? Book time with the Quantcast team to hear about the newest technology solutions shaping the future of advertising, including:
- Ways to optimize every step of the consumer journey
- Connecting creative strategy to business outcomes
- Reaching new audiences and improving measurement
- Measuring the business impact of your brand campaigns
We’ll be onsite at the Quantcast Penthouse Suite at the ARIA in Las Vegas, January 5-8, 2023.
Recession-Proof Your Business
On-demand Webinar Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend
In this session, Quantcast CTO, Dr. Peter Day, and Head of Insights, Rohini Sen, discuss how to opt-out of a recession, through consumer insights, full funnel measurement, and utilizing actionable real-time data to get ahead.
Blog Article Recession-Proofing Brand Budgets
How can you make a recession beneficial for your business? During uncertain economic times, your competitors are turning off their ads, quieting the ad space, and giving you center stage to build loyalty with customers. Check out this post by Quantcast CMO, Deb Stambaugh, on how to take advantage of this economic downturn.
Metrics and Measurement
Guide The Advertiser’s Guide to New Brand Metrics by Digiday
As audience behaviors change and technologies evolve, many brands are turning to nuanced conversion metrics and strategies to protect their advertising spend. Find out how to audit and optimize campaigns with real-time data, and what brand lift studies can do for your brand performance.
On-demand Webinar Incrementality: Proving Media’s Additive Value
Learn why incrementality testing is a better measurement of performance campaigns and how it can help you understand your audience, messaging, and tactics that perform best. Watch this session, with the COO of Measured and Sr. Measurement Strategist Lead of Quantcast, on the types of incremental tests you can run, how to set them up, and best practices to follow.
Blog Article Effective Campaigns Start with Knowing What and How to Measure
How should businesses go about measuring the effectiveness of their ad campaigns, particularly as the cookieless future is about to change everything? In this blog post, learn about the advantages of a first-party-data-only strategy paired with the best metrics to measure against. like total site traffic, customer lifetime value (LTV), and cost per acquisition (CPA).
Blog Article 8 Reasons Why Marketers Should Expand and Diversify Their Ad Mix with CTV
Savvy marketers who expand their omnichannel marketing to include CTV and OTT gain significant strategic advantages of unique and precise reach, agility in a constantly changing marketplace, access to curated premium deals, addressable audiences at scale, personalized high-impact ads, and so much more.
Case Study Sky Lifts Brand Familiarity to New Heights with Quantcast CTV
Learn how Sky and their agency partner MediaCom used unique real-time measurement insights to pivot their CTV strategy mid-campaign, optimizing for a 35% lift in brand familiarity. See how they gained access to cross-device site visit reporting, highlighting the effectiveness of CTV in directly driving consumer engagement with Sky Glass product web pages.
Brand and Brand Lift Live
On-demand Webinar Demand More from Brand: Drive Stronger Performance from Brand Spend
Hear from Advertising Week, Scripps Networks, Auto Trader, and Jack’s Family Restaurants about how marketers can unify brand and performance campaigns to improve efficiency of their awareness initiatives and drive stronger performance outcomes from brand spend. Learn why embracing brand on top of demand is the key to remaining relevant and competitive.
Blog Article Alphabet Soup: The A-F-Cs of Brand Lift
What’s the recipe for success in brand advertising? To understand the impact of a creative, marketers can use brand lift studies to assess attitudinal changes that are happening as a result of exposure to advertising messages. Find out the A-F-C ingredients and measurements for ad recall and awareness, familiarity and favorability, and consideration and competitors.
On-demand Webinar 5 Tips to Responsibly Address Brand Safety
When it comes to brand safety, the most important thing is to treat each event uniquely because there is no “one-size-fits-all” for every client or every issue that comes up. Hear from Quantcast experts on our top five tips to take a proactive and holistic approach to brand safety that will protect your brand’s integrity in a responsible and effective way.
Blog Article Redefining Brand Advertising for Modern Marketers
Tying together brand advertising and measurable results is a given, yet it continues to be a difficult task for marketers. The need for a solution has only been compounded by the fact that marketers are at a crossroads with data privacy and economic uncertainty. Learn how to execute more effective brand advertising campaigns that deliver measurable and actionable results.
We’re proud to have been honored with awards for our products and performance
On-demand Webinar The Strategy Behind Your Creatives
An in-depth conversation on the multiple components for a successful ad campaign, from audience and placement to strong creatives.