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Quantcast
Monthly Jump into your late summer treats

CTV is rapidly growing, and it’s here to stay, so advertisers need to know how to make the most of emerging opportunities in the changing TV landscape. Take a crash course to learn the differences between CTV, OTT, and linear television in this short 5 minute read.

In our latest fireside chat with entertainment industry experts from the NBA San Antonio Spurs & Entertainment and Strike Marketing Group, we discussed the latest consumer behavior shifts, the different ways to reach consumers across their purchase journey, and how to acquire new customers at scale. Take a look.

Tying together brand advertising and measurable results is a given, yet it continues to be a difficult task for marketers. The need for a solution has only been compounded by the fact that marketers are at a crossroads with data privacy and economic uncertainty. Learn how to execute more effective brand advertising campaigns that deliver measurable and actionable results.

What is a demand-side platform? Learn about the basics of a DSP from full planning, activating, and measuring campaigns, to the use of machine learning and data insights. Then find out how the Quantcast Platform goes beyond that, and is considered to be a “next-generation DSP 2.0” according to Forrester Consulting.