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April 2022

This Month’s Spotlight

Ready, Set, Cookieless! Cookieless Solutions Available Today

Gain a competitive edge and future-proof your business with cookieless capabilities, using our expansive first-party data and AI/ML to reach new and existing audiences. Find out how you can seamlessly plan, activate, measure, and optimize your campaigns within cookieless environments, today. Get ready, get set, let’s go, together.

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Upcoming Webinar

01 The Future Of Addressability

UPCOMING WEBINAR The Future of Addressability and the Power of Partnerships: A Fireside Chat with dentsu April 21 at 11 am PST / 2pm EST

Join Will Ferguson, dentsu international’s SVP, in this fireside chat on the evolution of addressability. He’ll provide an agency perspective into what clients look for in new business relationships, and the impact of a powerful partnership.

Customer Highlights

02 Case Study Add3

Case Study Add3 Lowers Real Estate Company’s CPA by 80% in Cookieless Environment

Read how the ad agency Add3 was able to help their real estate client drive leads to their site at an 80% lower CPA when switching to a cookieless environment, and saw a remarkable 94% lower CPM. Moreover, Add3 saw a 50% increase in attributed leads with Quantcast’s cookieless capabilities, demonstrating to their clients that they’re ready for the future of advertising.

02 Caset Study The Stable

Case Study The Stable Helps Clothing Retailer Reach 545% Return on Ad Spend (ROAS)

Learn how The Stable agency helped their client, an online Christian clothing store, use pixel-based audience modeling to focus on demographics, geolocation, and browsing interests to identify new clients and expand their reach, seeing an astounding 545% return on ad spend (ROAS). Read how Quantcast’s audience insights tool drove conversions at a lower CPM than their previous vendors.

02 2022 Digital Advertising Awards Winners Announced!

Awards 2022 Digital Advertising Awards Winners Announced!

After a month of digital marketers from across the globe casting their votes, the polls have finally closed. The world has seen the incredible work of our customers’ IAB LEAN and rich media ad campaigns that demonstrate creativity, technical excellence, and engaging designs. Congratulations to our winners: FitFlop, The Islands of Guernsey, Xucker, and Autotrader!

Marketer’s Pulse

03 Passionate About Programmatic

Passionate about Programmatic

Check out this in-depth interview with Seif Khemaissia, Managing Director of Xaxis and Head of Programmatic Advertising at GroupM, who identifies the biggest challenges and most exciting trends in digital advertising.

03 What Is Adtech

What is Adtech? Covering the Basics

Learn about the basics of advertising with a brief history of the evolution to programmatic advertising. Take a dive into the tools and technologies advertisers use, like an SSP, DSP, and ATD, and the benefits to advertisers and their digital campaigns.

03 Tips For Matching Creative

Tips for Matching Creative with Marketing Funnel Messaging

Learn how to tailor your creatives to their specific role in the marketing funnel and measure the impact of your advertising campaigns. Find out all the Do’s and Don’ts for awareness, consideration, and conversion-driving campaigns.

In the News

04 2022 Press Release Svp Mark

Quantcast Names Mark Feldman as Senior Vice President of Corporate Development and Partnerships

04 2022 Marketing Automation Trends For 2022

Marketing Automation Trends for 2022 According to the Pros

New Resources

05 2022 North American Quantcast State Of The Industry V2

2022 North America Quantcast State-of-the-Industry Report

This report explores industry solutions addressing the deprecation of third-party cookies; the challenges and opportunities ahead for brands, agencies, and publishers; and what skill gaps need to be filled in the adtech industry.

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Join the Quantcast Research and Development Community

Be on the cutting edge of the future of digital advertising and help us simplify our ecosystem. Your feedback will influence our product direction and customer experience. Help us build the platform you want to use. Take the 5-minute pre-screener today.