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How to Thrive in the Post Cookie Era

Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he discusses the benefits of a leaner and more efficient advertising landscape. Learn more about what marketers need to know, how they can prepare and what the future holds after the deprecation of third party cookies.

Topics

The state of the world today, including the challenges already impacting marketers, publishers and martech companies.
The internet of the future and what trends in privacy legislation and changes in technology changes mean for advertisers over the coming years
How to prepare using technologies, tactics and strategies that are resistant to the cookiepocolypse
How to thrive, and whether it’s possible that the world beyond the cookie could be better for advertisers, publishers and web users

Speakers

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Peter Day Chief Technology Officer, Quantcast
As Chief Technology Officer at Quantcast, Peter Day is responsible for the development of products which allow marketers and publishers to make smart choices as they buy and sell effective advertising. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.
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Travis Landrum Vice President of US Field Sales, Quantcast
In his role as Vice President of US Field Sales, Travis Landrum oversees commercial strategy for Quantcast’s North America field sales team, ensuring the acquisition, retention and growth of major accounts for various product lines, and the partnerships by which those businesses grow and better understand the audiences they most care about.
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