How To Thrive In The Post Cookie Era

Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he discusses the benefits of a leaner and more efficient advertising landscape. Learn more about what marketers need to know, how they can prepare and what the future holds after the deprecation of third party cookies.

Topics

The state of the world today, including the challenges already impacting marketers, publishers and martech companies.

The internet of the future and what trends in privacy legislation and changes in technology changes mean for advertisers over the coming years

How to prepare using technologies, tactics and strategies that are resistant to the cookiepocolypse

How to thrive, and whether it’s possible that the world beyond the cookie could be better for advertisers, publishers and web users

Speakers

Peter Day Chief Technology Officer, Quantcast

As Chief Technology Officer at Quantcast, Peter Day is responsible for the development of products which allow marketers and publishers to make smart choices as they buy and sell effective advertising. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.

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Andrew Double Managing Director, APAC, Quantcast

Andrew Double is the Managing Director of Quantcast Asia-Pacific. He has extensive experience in the digital media industry; beginning his career in display sales at the Financial Times Business. Andrew first joined Quantcast London as Head of Strategy in 2011. Following a short period as a Client Partner within the Facebook Australia team, Double re-joined Quantcast in 2014 to set up Quantcast’s APAC operations. In 5 years, Andrew has built Quantcast into a highly successful multi-million dollar business with nearly 100 staff across the region.

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