The 2022 North America Quantcast State-of-the-Industry Report explores industry solutions addressing the deprecation of third-party cookies; the challenges and opportunities ahead for brands, agencies, and publishers; and what skill gaps need to be filled in the ad tech industry.
Data in this report is from an online survey of first-party respondents conducted October 27 – November 10, 2021. The survey generated responses from over 600 advertising and publishing professionals in North America. Survey results were collected via SurveyMonkey, and data percentages may not total 100 due to respondents selecting multiple answers. Only the top answers are shown.
Over 600 survey respondents
Over 300 respondents are ‘Manager’ and above