On-Demand Webinar Making Sense of the Open Internet

Ara TopicMap uses machine learning to determine consumer intent

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On-Demand Webinar Making Sense of the Open Internet Ara TopicMap uses machine learning to determine consumer intent

A top priority for brands and agencies is understanding their customers and reaching them based on their behavior, interests, and intent. However, they often have to rely on stale data that doesn’t take into account real-time consumer behavior, which is constantly evolving.

Quantcast Platform makes it easy to explore and discover customer insights, and reach your desired audience. Ara™ , our AI and machine learning engine that underpins the Quantcast Platform, organizes the diverse, messy content on the open internet into a TopicMap, a multi-dimensional analysis of content by topics and interests. With this tool, the Quantcast Platform empowers marketers to reach desired audiences based on predefined interests, build custom audiences based on user-defined interests, and get actionable audience insights to inform campaign planning and activation.

Join us for a walk-through of how Ara TopicMap powers our platform.
You’ll Learn:
Get a pulse on constantly evolving consumer behavior
Create custom audiences based on live consumer interest
Get actionable audience insights in seconds
Precisely reach your desired audience

Speakers

Sermetcan Baysal Modeling Scientist
Sharon Ha Product Marketing Manager