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Machine Learning 101: Separating Fact from Fiction

Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he discusses how machine learning works in the real world. He explores how automated predictive modelling and campaign optimization can give humans superpowers. By taking on the mundane, repetitive tasks which computers are great at, machine learning frees up marketers’ time to nurture creativity and strategy, which are essential to successfully tapping into the live nature of changing consumer behaviours.


What is machine learning?
How do computers recognize patterns in the real world?
How does operationalizing simple tasks make room for marketers to nurture creativity and strategy?


Peter Day Chief Technology Officer, Quantcast
As Chief Technology Officer at Quantcast, Peter Day is responsible for the development of products which allow marketers and publishers to make smart choices as they buy and sell effective advertising. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.
Travis Landrum Vice President of US Field Sales, Quantcast
In his role as Vice President of US Field Sales, Travis Landrum oversees commercial strategy for Quantcast’s North America field sales team, ensuring the acquisition, retention and growth of major accounts for various product lines, and the partnerships by which those businesses grow and better understand the audiences they most care about.