Predictions 2022: Media and Advertising

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According to Forrester Research, marketers and publishers remain in adaptive mode as they navigate a protracted pandemic recovery and ongoing fluctuations in consumer behavior. Next year, Forrester expects new waves of innovation and experimentation across advertising experiences and media revenue models and that brands will flock to AI-powered audience solutions. Quantcast is mentioned in the report as an example of a company offering AI-driven audience modeling

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