On-Demand Webinar Demand More from Brand Drive Stronger Performance from Brand Spend

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On-Demand Webinar Demand More from Brand Drive Stronger Performance from Brand Spend

Brand and performance campaigns are often developed in silos, leading to wasted media spend, a misalignment of campaign goals, and a disjointed customer journey. Join Advertising Week, Quantcast, and leading brands and agencies for a discussion about how marketers can unify brand and performance campaigns, enable marketers to improve the efficiency of their awareness initiatives, and drive stronger performance outcomes from brand spend. You’ll hear from marketers about how measurable upper-funnel brand advertising has positively impacted sales and driven broader reach, and why embracing brand on top of demand is the key to remaining relevant and competitive.

What you’ll learn in this session

Plan audiences and inventory more effectively by validating that your ideal audience is active on the inventory you select.

Easily extend audiences and inventory packages across formats and devices, including CTV.

Optimize live campaign performance based on Quantcast first-party data and receive meaningful measurement in real-time to see how your brand campaign is affecting your lower funnel metrics.

Gain direct campaign feedback and insight on what is and isn’t working and why.

Speakers

Ruth Mortimer Advertising Week
Ruth Mortimer Global President, Advertising Week
Ken Riply Scripps Networks
Ken Ripley VP Sales, Scripps Networks
Veronica De Campos Jacks Family Restaurant
Veronica de Campos Director of Digital Marketing, Jack’s Family Restaurants, LP
Amy Shriber
Amy Shriber Director of Product Management, Quantcast
Grace Bailey Auto Trader Testimonial 300x300
Grace Bailey Senior Digital Marketing Manager, Auto Trader UK
Annie Georgieva Quantcast
Annie Georgieva Senior Product Manager, Quantcast