Back-To-School Insights 2021 Canada Consumer Trends


E-Commerce Retail Sales Continue to Outpace In-Store Sales

Despite the public’s apprehension, there is still a large opportunity for back-to-school retail in 2021. The pandemic helped brick-and-mortar stores accelerate their shift to digital commerce. At the height of lockdown, e-commerce sales were up 135% from Jan 2019, while in-store sales were down 32%.


Students Show a Strong Preference Towards Online Back-To-School Retail Purchases

85% of Canadian students will do some back-to-school shopping online, presenting a strong opportunity for retailers to hone their digital messaging to these audiences.

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