Today, brands and agencies need to prioritize marketing and advertising solutions that help them know and grow their audiences without adding to the existing tech complexity. Increasingly fragmented ad tech stacks have made it difficult to connect audience insights to campaign activation, and campaign insights back into audience planning. Being able to seamlessly plan, activate, and measure in a single platform not only empowers teams to be more effective and efficient, but also surfaces insights that can fuel marketing innovation and deliver superior business outcomes.