The Asia Pacific (APAC) media industry is currently undergoing its most pivotal transformation yet, with recurring themes such as the cookieless world, consumer privacy, and programmatic shaping how advertising plays out in our accelerating digital future.
This report explores:
- where the future of digital advertising is headed in 2022
- what challenges and opportunities lie ahead for advertisers and publishers
- where advertisers in the region are planning media investments
- what skill gaps need to be filled and more
Data in this report is from an online survey of first-party respondents conducted from 10-27 August, 2021. The survey generated responses from almost 600 marketing and advertising professionals in each of the following markets: Australia, New Zealand, Singapore, China, Hong Kong, India, Indonesia, Malaysia, and Vietnam. Survey results were collected via SurveyMonkey, and data percentages may not total 100 due to rounding.