Many advertisers today are missing the opportunity to reach over 50% of their audience because of their reliance on third-party cookies. This is having many downstream effects, not only on campaign performance but also on the future of the open web.

It’s time for all brands to adopt cookieless solutions and not rely on big tech to solve the problem. Here are 5 steps to future-proof your digital marketing to make sure that you reach your audience and drive measurable outcomes across the open web.