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Covid & The Consumer: 125 Days of Real- time U.S. Behaviour Changes
Join Dr. Peter Day, Chief Technology Officer at Quantcast, as he discusses how the coronavirus pandemic has dramatically overturned previously held truths about consumer behaviour and purchasing habits for a wide range of industries. He will explore Quantcast insights on the first 125 days of the pandemic, diving into the changing consumer mindset week by week, unlocking the power of audience insights to inform smart marketing strategies.