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Choice for Publishers & Marketers Simplify Consent & Compliance Management We help with privacy compliance, so you can focus on your business

  • GDPR
  • CCPA
  • ePrivacy Directive
The FREE privacy tool trusted by 25,000+ publishers and brands
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“Perfect solution to GDPR headaches”
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“Simple, free, and easy to implement”
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“Shared with all our sister businesses!”

We cover three key areas for you Consumer trust, business growth, and vendor control.

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Build consumer trust by providing
transparency and control

Show your consumers they are in control.
One of the most familiar and trusted consent management interfaces.
Minimize delays to in-page customer experience.
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Maximize ad revenue while supporting
compliance with data protection laws

Optimized design generates high consent rates.
Deep understanding of both compliance and digital advertising ecosystem.
Minimize delays to in-page customer experience.
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Improve vendor control via
a standardized solution

Control which partners can collect and process your user data.
Built on the ONLY industry-wide transparency and consent framework, IAB TCF v2.0
Expertise on the IAB framework.

Built By Consumer Privacy Experts, With Ad Tech Partners

For Publishers You keep creating great content – we’ll help you with consent.

We take the complexity off your hands, enabling data consent across your digital properties, efficiently managing the flow of consumer consent.

For Advertisers Collecting consent is the gateway to effective targeting.

We aim to minimize impact to your marketing funnel with highly optimized design while helping you meet key privacy requirements.

Product Features

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Central Portal

A centralised management portal – a one-stop-shop housing all customisation options and features

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Universal Tag

Implementation of a singular universal tag across all domains and subdomains makes set up a breeze.

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Preset Implementation

Preset settings to simplify implementation and maximize consent rate.

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Vendor Management

Your selection of which vendors to work with automatically applies across all of your properties.

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Audience Insights

Real-time insights about who your audience is, what motivates them, and how they spend time across your properties.

How Choice Helps You Solve Key Privacy Issues Choice features directly line up with the four core functionalities of a CMP

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Purpose Notification

Provides notices of the purpose and vendors for processing personal data
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Privacy Preferences

Provides users options to allow or disallows processing on a granular basis under both the consent and legitimate interest legal basis
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Signal Storing & Sharing

Signals vendor and purpose permissions for processing personal data
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Audit Log

Site owners can access the audit log and use it to prove that consent was given

Your Best Partner for Consent & Compliance Management

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Experience

  • Deep understanding of both compliance and digital ads
  • 14-year trusted relationship with publishers and advertisers
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Expertise

  • Core partner with the IAB on the development of the transparency and consent framework
  • Creator of first widely available IAB-focused CMP
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Ease of use

  • Implement Choice in less than an hour
  • Minimal effort needed. We do the heavy lifting for you

Resources & help Get up and running fast Our help center and blog post gives you the education and insights you need to set-up your Choice today