March 25, 2021

It Is Time To Democratize Advertising

Quantcast CEO Konrad Feldman examines today’s crucial moment to democratize successful advertising for all — not just a select few, in this future-focused article in Forbes. Read the full article[...]
It Is Time To Democratize Advertising
How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups
April 5, 2021
How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups
Consumer Goods Technology features insights and a case study by CEO Konrad Feldman and a Quantcast-Lancôme campaign. Read about how Lancôme worked with Quantcast to delivery programmatic solutions for their[...]
Innovator Insights: Quantcast CMO Ingrid Burton On The State Of Digital Marketing Transformation
April 1, 2021
Innovator Insights: Quantcast CMO Ingrid Burton On The State Of Digital Marketing Transformation
Ingrid Burton, Quantcast CMO, Talks with Brand Innovators about Machine Learning, Audience-Centric Metrics, & The Marketing Department Talent Shift. Read the full article here.
AI could help advertisers recover from loss of third-party cookies
March 28, 2021
AI could help advertisers recover from loss of third-party cookies
VentureBeat features Quantcast and examines increasing options for targeting digital advertising in a way that doesn’t rely on cookies, thanks to advances in predictive analytics and AI that will ultimately[...]
Meet the Founder: Konrad Feldman, Quantcast
March 25, 2021
Meet the Founder: Konrad Feldman, Quantcast
The IAB UK features an interview with Quantcast CEO Konrad Feldman in its latest podcast episode of “Meet the Founder”. The interview focuses on building a visionary company and the[...]
How publishers can prepare for the sunsetting of cookies in 2022: Report
March 24, 2021
How publishers can prepare for the sunsetting of cookies in 2022: Report
With Google sunsetting third-party cookies on its Chrome browser next year, the report looks at what identity solutions are available to publishers and advertisers moving forwards, and asks industry leaders[...]
AiThority Interview with Peter Day, Chief Technology Officer at Quantcast
March 24, 2021
AiThority Interview with Peter Day, Chief Technology Officer at Quantcast
“The most exciting aspect of adtech is its role in fueling an efficient and effective economic model for ad funded content. This model shapes the internet, and witnessing ad tech[...]
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