SAN FRANCISCO, Calif. – July 9, 2007 – Quantcast, the first open Internet ratings site that enables Web publishers and advertisers to easily understand demographic trends online, today announced that it has added video and widget measurement capabilities to its free service at The enhanced tracking and reporting service, available now as an open beta program, is offered free of charge to Web publishers and online services of all kinds.

Quantcast’s new capabilities can report on all Flash-based media, including videos and online games as well as both Web-based and downloaded desktop widgets. The service enables publishers to measure the usage of videos and widgets on their Web sites, as well as the proliferation of their videos and widgets Web-wide.

“Daily usage of online video grew by 56 percent over the past year, and the online video advertising spend is expected to reach $4.3 billion in 2011*” said Konrad Feldman, co-founder and CEO, Quantcast Corporation. “Given the parallel explosion in widget use, the mandate is clear. If they want to attract more advertising dollars, publishers must measure and understand their video and widget audiences. We look forward to providing them with the accurate, third-party metrics and the easy-to-use graphical reports they need.”

The beta version of Quantcast’s video and widget measurement service reports on reach, plays, category and amount consumed. The complete offering will also provide frequency and distribution, as well as demographics and lifestyle assessments based on Quantcast’s Mass Inference algorithm.

MetaCafe, Mochi Media, PictureTrail, RockYou and Slide are among the beta program participants working with Quantcast’s enhanced measurement capabilities.

“We are very excited to be working with Quantcast to provide third party metrics on MochiAds, the world’s first advertising network for casual games,” said Jameson Hsu, CEO, Mochi Media, Inc. “We look forward to working together to expand our measurement capabilities and to highlight our uniquely compelling audience attributes.”

“As the largest widget network on the Web – and a Quantcast top 40 Web site – we are eager to integrate widget distribution into our profile, so that advertisers can confirm empirically the reach we provide via our popular personal media tools,” said Keith Rabois, Vice President of Strategy, Slide. “We look forward to demonstrating that our network extends far beyond the 27 million monthly uniques to our site.”

Availability: Quantcast’s new video and widget measurement service is available to any Web publisher, Web site or service that joins Quantcast’s free Quantified Publisher Program. The program helps publishers and sites of all kinds to increase revenue by clearly defining their audience and articulating its unique value. Quantcast’s accurate third-party metrics and easy-to-read profiles help publishers attract brand advertisers and get in front of media planners and buyers when they are making decisions. To learn more about Quantcast’s new video and widget measurement capabilities, or to join the open beta program.