SAN FRANCISCO — BUSINESS WIRE – Quantcast, the pioneering provider of the world’s only census-based audience measurement platform, today announced that Todd Teresi will join its executive team as Chief Revenue Officer. With his deep understanding of the online advertising marketplace, Teresi will play a key role in launching Quantcast solutions aimed at addressing the rapidly changing needs of the digital media industry.
“Todd joins Quantcast at an important stage of our growth,” said Konrad Feldman, co-founder and CEO, Quantcast. “His broad knowledge of the digital advertising ecosystem and extensive track record in delivering innovative and valuable industry solutions brings tremendous opportunity to Quantcast and, most importantly, to our rapidly growing publisher and agency community.”
A visionary pioneer in the digital advertising industry, Teresi will join the Quantcast executive team after nearly 10 years at Yahoo!, where he is currently the Senior Vice President of Yahoo!’s Publisher Network. Teresi contributed to the development of many of the company’s highly innovative advertising, publisher networks, and targeting capabilities, and helped drive strategic acquisitions, global operations and new business models during his tenure.
Prior to joining Yahoo!, Teresi was a founding member of the high-technology mergers and acquisitions practice at PricewaterhouseCoopers. Before this role, he served in the audit and business advisory services practice where he led audit and consulting engagements for prominent high tech and multinational corporations.
Teresi formerly served as chairman of the IAB’s Measurement Guidelines Task Force, which developed a set of measurement and audit guidelines for counting online ad impressions.
As Chief Revenue Officer, Teresi will assume responsibility for Quantcast’s business development activities and will be integral in the company’s next phase of growth including the introduction of solutions that enable all market participants to more effectively leverage data, enable truly addressable advertising, increase yields and improve consumer experiences.
“As the digital media landscape continues to shift, defining meaningful solutions for publishers, marketers and agencies alike that deliver control, transparency and most importantly – actionability – has never been more important,” said Teresi. “I’m truly excited to join the Quantcast team, which has developed a fully differentiated approach to data innovation – one that I believe can and will serve as a driving force in the next phase of the media industry’s evolution.”
Teresi holds two B.A. degrees in Economics/Accounting and Psychology from Claremont McKenna College. He will join the Quantcast team in its downtown San Francisco office.