San Francisco – May 15, 2019 – Quantcast, the audience intelligence and measurement company, today announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners. The launch builds on the success of the free Quantcast Choice launched exactly a year ago and which has so far generated more than 10 billion consent signals and has been deployed by more than 26,000 websites.
The new enhanced version is available worldwide and introduces new features for publishers and advertisers managing consumer consent across multiple websites, helping their businesses to adapt to the EU’s data protection laws, including the General Data Protection Regulation (GDPR).
Quantcast Choice Premium offers a simple solution for honoring consumer privacy while helping brands and publishers continue to offer great experiences for consumers, including personalizing content, delivering relevant advertising, and measuring and understanding their audiences. The free version of Quantcast Choice will continue to be available.
Features and benefits include:
- Based on the Interactive Advertising Bureau Europe’s (IAB EU) Transparency and Consent Framework
- Up and running within 15 minutes with simple one-click deployment of consent tags across multiple websites
- Intuitive consent management portal, giving website owners one place to control all customisation options and features across multiple sites
- Ability for multiple users to collaborate effectively
- Continuously updated with the IAB Europe’s Global Vendor List of approved vendors
- A customisable user experience for website visitors with automatic translation into more than a dozen languages
- Out-of-the-box consent support for Google products, including Google Analytics, AdSense and Ad Manager
Commenting on the milestone, Konrad Feldman, Quantcast’s CEO said, “From GDPR to the CCPA and emerging regulations around the world, the evolving online privacy landscape is increasingly complex and can be difficult to navigate whether you are a consumer, a publisher or a brand. With Quantcast Choice Premium, we extend our support for consumer privacy across the internet while helping publishers and brands foster a vibrant online community, fueled by quality journalism, content and relevant advertising.”
The new product is already in use by websites worldwide, including Euronews, the most popular news channel in Europe by viewership.
“Our broad, European user base means that we need to take an innovative approach to growing our audience and ad revenue. Added to that, audiences are more fragmented than ever before so it’s important that we can tell much more meaningful and specific stories.
“As one of Europe’s leading publishers, accuracy in ad targeting is top of the agenda. This comes hand-in-hand with a focused approach and commitment to enabling privacy for our users. Working with Quantcast has allowed us to adopt a privacy by design approach and helped us to better understand how users view us.” Fayez Shriwardhankar, Data & Insights lead, Euronews.
Quantcast Choice was the first widely-available CMP to support the IAB Europe’s Transparency and Consent Framework (TCF) when it launched on May 15, 2018. The IAB Europe’s TCF provides a common standard for collecting and disseminating consumer consent between sites when it comes to using data to deliver relevant content and advertising.
Notes to editors
According to research by Adzerk, Quantcast Choice is the most popular consent management platform based on the IAB Europe’s Transparency and Consent Framework in the US and UK.
Quantcast is an audience intelligence and measurement company headquartered in San Francisco. Combining machine learning, a privacy-by-design approach, and live data drawn from more than 100 million online destinations, Quantcast provides technology, information and advertising services for marketers, publishers and advertising agencies worldwide. Founded in 2006, Quantcast has employees in 20 offices across 10 countries.