LONDON, UK — Quantcast, a technology company specialising in real-time advertising and audience measurement, has today announced the appointment of Ilaria Zampori to the newly created role of General Manager, Italy. Quantcast also announced its expansion to Nordic countries, through the acquisition of Ad Performance, a leader in performance and audience-based advertising in the Nordic market.

“Ilaria’s incredible experience will be critical to us as we continue our expansion in Europe and enter the rapidly growing Italian digital advertising market,” said Phil Macauley, European Managing Director at Quantcast. “Over the last 12 months we have grown our global team to more than 600 employees and doubled our EMEA customer base thanks to our proven ability to help marketers drive revenue and add new customers both globally and in their local markets.”

Zampori brings over 15 years experience in online display advertising. Prior to joining Quantcast, Zampori expanded GroupM’s QUISMA to the Italian market, where she defined the regional sales strategy and developed a local team. Zampori also led the International Business for Hi-Media in Italy.

Ilaria Zampori, General Manager Italy at Quantcast added: “I’m incredibly excited to join Quantcast and lead its Italian market expansion, at a time when advertisers are increasingly turning to real-time data to drive their digital ad campaigns. Quantcast provides the tools, through its unique technology and solutions, to deliver highly tailored advertising and actionable insights from real-time data across all channels.”

Quantcast evaluates 2.5 million transactions every second and is one of the largest processors of big data in the world. Daily data processing can exceed 30 Petabytes and the company pioneered the application of Big Data and Machine Learning technology to help advertisers influence and capture new customers across all channels. Quantcast amplifies advertisers’ stories with superior accuracy and scale against any target audience. With its accurate targeting applied across all major web and mobile advertising platforms, advertisers effortlessly reach and influence more of the right consumers. It delivers fewer wasted ad impressions, more relevance and bigger impact.

Media Contacts

Mital Goel

Senior Communications Manager EMEA at Quantcast