Simplifying and streamlining consent management, Quantcast Choice empowers advertisers to put consumer data privacy first
SAN FRANCISCO, Calif., – June 23, 2021 – Quantcast, a global advertising technology company, today announced that the Interactive Advertising Bureau Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform (CMP).
As the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada, IAB is committed to helping members navigate the increased emphasis on consumer privacy. As that list of privacy regulations continues to grow, IAB selected Quantcast Choice, to ensure compliance, increase transparency of processes to ultimately avoid regulatory penalties.
“Privacy is a complex issue in the advertising industry and Bill C-11, while not yet signed into law, highlights the need for a streamlined federal privacy approach to address the increasingly complex privacy landscape,” said Sonia Carreno, President of IAB Canada. “While we’ve been promoting and educating Canadian marketers on the importance of a consent management platform, including how to ensure it aligns with the business, it became critical for us to select a platform that met our high standards and needs.”
Quantcast Choice, implemented across more than 3 million publisher and marketer domains globally, solves for compliance and consent with consumer privacy, transparency and trust at its core. It supports the Transparency and Consent Framework (TCF) 2.0 and other key privacy regulations and industry standards. Easy to deploy, Quantcast Choice increases control and decreases complexity for website owners needing to know which vendors and partners have access to consent data. Additionally, Quantcast Choice helps publishers and brands maximize advertising revenue and optimize consent rates.
“Publishers around the globe need to keep consumers’ best interests top of mind as advertisers and marketers look to successfully navigate a privacy-first world, something that Quantcast is pioneering through Quantcast Choice,” said Laura Main, managing director for Quantcast Canada. “Quantcast is proud to have the trust of the world’s leading industry experts, such as the IAB Canada, as we support their privacy, compliance and consumer consent efforts.”
For more information about what to look for in a CMP download IAB’s CMP guide, written in collaboration with Quantcast. To hear directly from industry experts about how advertisers and marketers can gain valuable, cross-media audience insights while adhering to consumer privacy regulations, register for IAB Canada’s virtual event on July 7th here.
About Quantcast: Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara®, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. Learn more at www.quantcast.com and follow us on Twitter, LinkedIn, Instagram, and Facebook.
About IAB Canada: IAB Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and VideoGame Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.