Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast’s SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
November 20, 2020
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast’s SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.