Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast’s SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
November 20, 2020
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast’s SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
Download The advertiser’s guide to new brand metrics by Digiday and learn tactics for improving awareness and conversions.Get the Guide
Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide