PARIS— May 24 2021: Quantcast, a global advertising technology company, today announced the appointment of Fabrice Leclerc as its new Managing Director for France,
Leclerc, a marketing veteran and entrepreneur in the technology and media industry, will be focused on developing Quantcast’s growing client base of brands, agencies, and publishers in France. Prior to joining Quantcast, Leclerc served as Managing Director of Exponential Interactive, a US advertising technology company. He also served as Managing Director of Lycos France and, beside his entrepreneurial experience, has a deep expertise in tech and media companies such as Yahoo, Les Echos, and La Vie Financière.
“I cannot think of anyone better than Fabrice to lead Quantcast’s presence in France into the next phase. I am delighted to appoint him as our new Managing Director in the market.” said Matt White, Vice President,Quantcast EMEA.
“His ability to think strategically has already ensured him a pivotal role within industry leaders including Exponential, Lycos, and Yahoo. His vision for how the new Quantcast Platform can be used and experienced will form the next chapter of innovation and growth for Quantcast in France.” White continued. “With evolving privacy regulations and the phasing out of third-party cookies, the digital media and advertising industry has reached an inflection point. Quantcast is committed to creating a more effective and equitable foundation for advertising on the open internet and Fabrice will help guide our team as we continue to shape the future of Quantcast and the industry at large.”
Commenting on his appointment, Fabrice Leclerc said, “I am humbled and deeply honored to lead the French Quantcast team, an extraordinary organisation. Its real wealth lies in its people who embody its core values and live its mission of championing a free and open internet. I look forward to working closely with the French team and all my colleagues worldwide to write a new chapter of growth and positive change for the industry. 2021 marks a new step for Quantcast as it continues to help more and more brands, agencies, and publishers reach their audiences on the open internet. I’m very excited to embark on this new journey”
The expansion of Quantcast’s executive team in France caps an exciting year for the company. In March 2021, Quantcast unveiled the Quantcast Platform, a new and innovative audience intelligence platform that features its machine learning engine to empower brands, agencies, and publishers to know and grow their audiences. Today, Quantcast’s clients include publisher sales houses like La Régie Adverline and The Moneytizer, and brands like Lancôme.
About Quantcast: Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara®, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. Learn more at www.quantcast.com and follow us on Twitter, LinkedIn, Instagram, and Facebook.