- Quantcast invests in the Spanish market with dedicated local team
- Ilaria Zampori, Managing Director of Quantcast Italy, expands her remit to include Spain, and Borja Ussia joins the team as Sales Director
MADRID – 2 FEBRUARY, 2021: Quantcast, the audience intelligence company and leader in consent management, today announced its increased support for its growing client base in Spain with a new team based in Madrid. According to eMarketer, the country is a key region within the European ad landscape with the programmatic advertising sector on a steady growth trajectory and annual spend expected to pass the $500 million (€414 million) in 2021. Quantcast already has a growing client base in Spain, including the University on the Internet (UNIR), the Cetelem bank and the insurance company Genesis.
To drive growth in the region, Quantcast has appointed Borja Ussia as Sales Director. With more than 13 years of programmatic experience at companies such as Vocento, Telefónica and Wemass, Ussia will be in charge of developing and maintaining new relationships with agencies and brands. Quantcast has also appointed Ilaria Zampori as General Manager (GM) in Spain, in addition to her existing responsibilities as GM, Italy, which she has been performing since 2015.
“We are delighted to announce our expansion into Spain and to welcome Mr Ussia to the team”, said Mrs Zampori. “The Spanish market offers an exciting opportunity for Quantcast and we’re seeing increasing adoption from brands, especially in the automotive, retail and finance sectors. We look forward to helping them and more brands looking to embrace the technologies we offer with regards to unlocking new audiences, gaining actionable data insights, automating processes, and future-proofing their businesses for the post-cookie era.”
Quantcast is an audience intelligence and measurement company headquartered in San Francisco. Combining machine learning, a privacy-by-design approach, and live data drawn from more than 100 million online destinations, Quantcast provides software, information and advertising services for marketers, publishers and advertising agencies worldwide. Founded in 2006, Quantcast has employees in 20 offices across 10 countries.