Operates under the principle that animals are not ours to eat, wear, experiment on, or use for entertainment. Includes information on campaigns, action alerts and how to live a vegan lifestyle. Headquarters in Virginia, USA. [Description from dmoz]
Talk about a watchdog! People for the Ethical Treatment of Animals (PETA) works to raise public awareness concerning animal rights and issues; its high-profile campaigns promote vegetarianism and veganism, cruelty-free products, and alternatives to animal experimentation. PETA's Domestic Animal Issues & Abuse Department investigates reports of cruelty towards animals; Caring Consumer 101 publishes lists of companies and charities that do and don't perform animal testing, as well as Animal Times and Grrr! (for kids) magazines. Founded in 1980, the not-for-profit organization has some 2 million members. PETA is funded primarily by member contributions. [Description from Hoover's]
This site reaches over 371K U.S. monthly people.The typical visitor shops at Linen 'n Things, reads everydayhealth.com, and visits webMD.
US Demographics: [ Web ]
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Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.