Buy. Collect. Obsess. Complex Media is the premier multi-media platform for the most influential young male consumers. This discerning audience is driven by style, music, sneakers, sports, games, gear and girls. Complex Media initially reaches these ahead-of-trend influencers through its uniquely credible, authentic viewpoint and is further amplified by its unparalleled social influence. At the center of the Complex Media platform, our flagship site, Complex.com, thrives as the online incarnation of the influential Complex Magazine. Proven the voice of the people that matter Ã??Ã?Â¢?? Complex has become the go-to resource for the people that matter in an ever-evolving lifestyle. Complex.com is a consumer portal into the complex lifestyle, and gives users access to the most definitive and unique content by allowing them to deep dive into their passion points and obsessions. Other Complex Media sites are carefully selected and curated to maintain the perfect balance of innovative content and editorial integrity, allowing us to initiate highly engaging and deeply sustained conversations with our target Ã??Ã?Â¢?? the product and style oriented, influential male.
US Demographics: [ Web ]
Information for Audience Interest reports is derived from a Quantcast cookie or mobile app that has integrated Quantcast's SDK. Because some browsers do not support 3rd-party cookies, these reports may represent a subset of your users' activity and not the overall composition of your site traffic.
How to Use this Data
Audience interest reports help you understand the interests and lifestyles of a property's users, either by categorizing the interests users exhibit in their web browsing behavior, or by showing other properties they frequently visit.
Use this report to help you:
- Tailor user acquisition efforts. Example.com is a tech site and is interested in growing their user base. Using the Top Sites report, they are able to identify other sites with similar audiences to focus their acquisition efforts.
- Edit your content to appeal to valuable users. ExampleTVBlog.com uses the Top Interests report to find out that their audience is also 12x times more interested in Celebrity News than the average internet user. Now they can focus their TV reviews to include a celebrity news angle.
- Provide data beyond demographics to support advertising sales efforts. Example.com is a news site that has used the segments feature to divide their site out into sections. They can then show advertisers that users of their "tech" section are big techies, even if the rest of the site is more of "general audience."
For more detail about this report, click here.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
This website is Quantified, and the data displayed here is directly measured by Quantcast.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.
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