Buy. Collect. Obsess. Complex Media is the premier multi-media platform for the most influential young male consumers. This discerning audience is driven by style, music, sneakers, sports, games, gear and girls. Complex Media initially reaches these ahead-of-trend influencers through its uniquely credible, authentic viewpoint and is further amplified by its unparalleled social influence. At the center of the Complex Media platform, our flagship site, Complex.com, thrives as the online incarnation of the influential Complex Magazine. Proven the voice of the people that matter Ã??Ã?Â¢?? Complex has become the go-to resource for the people that matter in an ever-evolving lifestyle. Complex.com is a consumer portal into the complex lifestyle, and gives users access to the most definitive and unique content by allowing them to deep dive into their passion points and obsessions. Other Complex Media sites are carefully selected and curated to maintain the perfect balance of innovative content and editorial integrity, allowing us to initiate highly engaging and deeply sustained conversations with our target Ã??Ã?Â¢?? the product and style oriented, influential male.
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Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
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Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.
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