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nytimes.com

Monthly Uniques
15.2M US
  •  

  • Not Quantified

    Data is estimated

An international and national news site featuring past archives, current articles, reviews, and special features. [Description from dmoz]

The New York Times they are a-changin'. Part of The New York Times Company, NYtimes.com is the online companion to the Gray Lady. The most visited among newspapers' sites draws an audience of about 20 million readers. The free site includes all the content of the paper's print version, as well as interactive features such as blogs and video content. NYTimes.com revenue primarily comes from advertising, including online display (banners, half-page ads, interactive multi-media), classifieds (help-wanted, real estate, automotive), and contextual advertising (links supplied by Google). The New York Times Company launched NYTimes.com in 1996. The site operates as part of the New York Times Media Group. [Description from Hoover's]

This site reaches over 15 million U.S. monthly people.The typical visitor visits ed.gov.

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This publisher has not implemented Quantcast Measurement. Data is estimated and not verified by Quantcast. Get Quantified!™

Updated Oct 2014 • Next: Nov 2014

US Demographics:   [ Web ]

Demographics data unavailable until this site becomes quantified.
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Updated Oct 18, 2014 • Next: Oct 29, 2014 by 9AM PDT
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Audience Interests

  • Definition
  • Calculation
  • How to use the data

    • Audience Interests data unavailable until this site becomes quantified.
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    Demographic Index

    Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.

    Affinity

    The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.

    Directly Measured

    This website is Quantified, and the data displayed here is directly measured by Quantcast.

    Addicts

    Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.

    Regulars

    Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.

    Passers-By

    Passers-by have a single visit over the course of a month.

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    Getting Quantified

    Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.

    Request Site Get Quantified

    You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification.

    Request for Quantification Pending

    You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified.

    People from Sites & Syndicators

    These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

    Reading Demographic Graphs

    1. Index

    This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

    As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

    2. Segments are represented with icons. Segments include gender, age, household income, and education.

    3. Very High Indexes (over 200) are denoted with a plus symbol.

    4. Internet Average is represented by the dotted vertical line.



    Reading Demographic Graphs

    This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic.

    As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

    1. Segment refers to the demographic composition attribute.

    2. Very High Indexes (over 200) are denoted with a plus symbol.

    3. Internet Average is represented by the dotted vertical line.

    4. Expand the data to see the numbers which make up the index calculation.


    The expanded view shows the percentage composition, the Internet average and the multiple.

    1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

    2. A Multiple is the percentage of the segment on this property divided by the average of the same segment on the entire Internet.

    Example:
    80% female segment on property ÷ 32% female internet average = 2.5x


    This chart breaks down the property's audience for a demographic. All the segments collectively equal 100%.

    As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

    1. The Top-Indexing Segment is shown in color.



    Understanding User Retention

    This graph examines user retention patterns for a mobile app, which tells the story of how much of app's user base continues to use the app after installation over time.

    1. The x-axis is comprised of cohorts based on when users installed the app. For example, if we look at the column "+3 Days", this means that regardless of whether users installed the app a week ago or a month ago, what ratio of these users have returned within three days after installation.

    2. The gray bars indicate the average retention rate across all days the app was downloaded.

    3. The yellow line represents the average retention rate by period of all apps measured by Quantcast.

    4. Install grouping details can be found by clicking on the down arrow.

    In the expanded view, each row shows the retention patterns based on a point in time. Click on each row to compare that cohort against the average of all users installing the app.

    1. The average day row shows the general retention rate for the entire app.

    2. The highlighted row shows the retention rate compared against the average. In this example, 29% of users who installed the app one month ago returned at some point within two days, compared to the average of 35%.

    3. The Add Date button allows you to add custom dates to determine retention patterns.

    4. The Close button collapses the details and returns you to the default view.



    Understanding Visit Frequency

    This chart shows the number of return visits for unique users over the last 30 days.

    1. Toggle between visit patterns of Logged In and Non Logged In users. In order to enable the toggle, the publisher must designate that the app has a logged in user base. The Logged In number represents the visit frequency of users that have logged in order to use this app.

    3. For example, over the last 30 days, 3,644 unique users visited 4-7 times.


    Understanding Return Usage of Logged in Users

    Digital brand offerings span across many device types and media channels. Quantcast allows brands to measure mobile web, online and app traffic. This feature allows a network property to demonstrate how logged in users migrate between these various platforms.

    1. First Platform and First Cohort allow you to isolate a platform — for example mobile apps — and examine how users that start on mobile return over time to online, mobile web, apps or all of these platforms. The first cohort time range is for selecting a group of users you would like to track — for instance all users first seen within the course of a particular week an online ad campaign. Once defined, you can explore how this defined group of users returned, by platform, over time. A first-seen cohort may span up to 30 days.

    2. Display Options allows you to choose available platforms to show return visits. More than one platform means that the logged in user returned on more than one platform (such as mobile apps and online) within the time period viewed. You can also select the amount of data points to review — 30, 60, or 90 days worth.

    1. Bundled advertising inventory
    Media properties often bundle together advertising inventory across platforms into a single package for their clients. By showing that customers are continuously engaged across multiple platforms, networks can demonstrate what packaging options make the most sense in all of the contexts and formats these platforms provide.

    2. Measure efforts to migrate an audience from one platform to another
    This feature is a great way to isolate marketing efforts made to drive usage from one platform to another by looking at historical changes in platform adoption.

    3. Compare return usages nuances between platforms
    Understand the nuances of usage pattern of customers on a particular platforms for product development decisions.



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    Create a Network

    If you have multiple Websites or Mobile Apps, you can create a network to aggregate all of your data under a single property. This name will be publicly viewable.