Quantcast Virtual Nova Simply Smarter Connections

The state of the advertising industry is evolving at a rapid rate. At our recent Virtual Nova event we discussed the changes, challenges, and opportunities for the future of advertising and showcased new and innovative capabilities in the Quantcast Platform. Top industry experts also joined the conversation to discuss their experiences and insights that have helped them gain a competitive advantage and thrive. After all, advertising has always been about connecting with the customer at the right place, at the right time, with the right message.

Watch Full Event Watch Sessions

Keynote

Konrad Feldman, CEO at Quantcast, will review the state of the advertising industry, the latest trends in ad tech, and our mission to champion a free and open internet.
12 Min 39 Sec The State of Advertising
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Quantcast Platform Innovations

Peter Day, CTO at Quantcast, along with Dave Burke and Sean Kilcullen, Product Management at Quantcast, will demonstrate the power and technology of the Quantcast Platform, and reveal new and innovative capabilities of this easy-to-use, AI-driven, unified, and outcome-based platform.
9 Min 3 Sec Quantcast Platform Innovations
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Dell’s Advertising Perspective on Conquering a Digital World

Anamaria Alba, Head of Demand Generation and Marketing Automation at Dell Technologies, discusses how technology companies are developing new business and marketing strategies for success in our rapidly changing digital world.
4 Min 2 Sec Dell’s Advertising Perspective
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Powering Diverse and Multicultural Voices

Somer Simpson, VP of Product at Quantcast, will be joined by Damian Benders, General Manager at B Code Media, Gonzalo Del Fa, President at GroupM Multicultural, and Ki-Hoon Chung, Integrated Media Director at WITHIN, to discuss how they are challenging social norms and classic approaches to programmatic by pivoting media dollars towards minority-owned and operated publishers and media companies at scale to help promote equality and level the playing field for all.
14 Min 44 Sec Powering Diverse and Multicultural Voices
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The Opportunity in Front of Us

Konrad Feldman, CEO of Quantcast, and Jackie Mattina, Chief Strategy Officer and Head of Consumer Insights at dentsu Media, will discuss the challenges facing the advertising industry, current trends, and how to thrive in this ever-evolving environment.
6 Min 54 Sec The Opportunity in Front of Us
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Technology Companies Address a Changing Advertising World

Travis Landrum, VP of Commercial North America at Quantcast, will be joined by Steve Weeks, Director of Performance Marketing at Adobe, and Dan Silmore, VP of Digital Marketing at Autodesk, to discuss the challenges and opportunities for technology companies to reach their audiences effectively and efficiently.
10 Min 46 Sec Technology Companies Address a Changing Advertising World
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Fireside Chat: The Publisher Perspective

Konrad Feldman, CEO at Quantcast, and Mike Smith, Chief Data Officer at Hearst Magazines, discuss current industry trends in the advertising and publisher space and opportunities for future innovations.
4 Min 3 Sec Fireside Chat: The Publisher Perspective
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Keynote Speakers

Konrad Feldman CEO, Quantcast

Konrad Feldman is the founder and CEO of Quantcast, a global advertising technology company. Founded in 2006, Quantcast’s AI technology allows publishers, brands, and agencies to understand, plan, and activate advertising across the open internet.

Dr. Peter Day CTO, Quantcast

As Chief Technology Officer at Quantcast, Peter Day is responsible for the development of products which allow marketers and publishers to make smart choices as they buy and sell effective advertising. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.

Event Speakers

Damian Benders General Manager, B Code Media

A multicultural digital media veteran with over 20 years of experience, Damian leads the B Code team, managing the development and execution of impactful creative, authentic custom content, and integrated digital offerings for the Black community in the United States.

Jackie Mattina Chief Strategy Officer and Head of Consumer Insights, dentsu Media

Jackie is a digital trailblazer, melding numbers and nuances to deliver exponential efficiency and growth for the nation’s largest brands.

Dan Silmore Vice President, Digital Marketing, Autodesk

Dan has over 20 years of strategic digital and offline marketing, website strategy, online media, cloud software, and product marketing experience in various stage startups and large enterprises, including Adobe and Autodesk.

Somer Simpson Vice President, Product Management, Quantcast

Somer leads Quantcast’s product development efforts in designing solutions for marketers, publishers, and consumers. She led the development of Quantcast Choice, a leading consent management platform for consumer privacy, and most recently, the Quantcast Platform.

Travis Landrum Vice President, Commercial North America, Quantcast

Travis leads Quantcast’s US and Canada sales and account management teams. Under his leadership, these teams focus on the acquisition, retention, and growth of brands, using Quantcast’s products and services with a focus on supporting customers in growing and better understanding the audiences they most care about.

Steve Weeks Director of Performance Marketing, Adobe

Steve is an experienced data-driven brand and digital marketer who thrives on using technology to lead successful and innovative advertising and cross media programs. He has a proven track record managing high-performing teams to drive revenue growth. Steve has full funnel experience from highly emotive brand awareness campaigns to performance-driven demand generation across both B2C and B2B.

Ki-Hoon Chung Integrated Media Director, WITHIN
Ki-Hoon Chung has rapidly built his career in advertising at multiple agencies and is currently the Integrated Media Director at WITHIN. As the world’s first performance branding company, WITHIN collapses the funnel between performance and brand to unify marketing objectives, targets, and strategy.
Gonzalo Del Fa President, GroupM Multicultural
As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: MediaCom, Wavemaker, Mindshare, Essence, and m/Six. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.
Dave Burke Head of Product Management, Quantcast
Dave Burke is the Product Lead for the Quantcast Platform for Publishers. In his 8+ years at Quantcast, Dave has focused exclusively on our publisher products, and believes in helping publishers grow their business to support access to the free and open internet. He is responsible for products and capabilities that help publishers monetize their content and connect directly with marketers in the Quantcast Platform.
Sean Kilcullen Lead Product Manager, Quantcast
Sean Kilcullen is the Product Lead for the Quantcast Platform for Marketers. As a former digital marketer himself, Sean wants to make marketing easier by building the product he wished he had years ago. He is responsible for the products and capabilities that expand the Quantcast Platform, making the user experience seamless for customers.
Anamaria Alba Head of Demand Generation and Marketing Automation, Dell Technologies

Anamaria joined Dell Technologies in 2015, bringing with her a passion for brand building and marketing transformation. Today, she leads U.S. and Canada demand generation and automation. Her team’s charter includes elevating and modernizing digital marketing to drive compelling digital experiences.

Mike Smith Chief Data Officer, Hearst Magazines
Mike Smith was named Chief Data Officer of Hearst Magazines, a newly created role, in February. He is responsible for the strategy and ongoing development of the company’s digital advertising operations, data capabilities, ad product offerings, sales support strategy and international revenue-focused initiatives, and non-direct revenue partnerships. He also oversees the development of Hearst Magazines’ industry-leading data competency across the organization, including CDS Global, a technology-driven division of the company that provides outsourced business solutions across multiple industries.

Resources

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