Service descriptions

Effective date 11 September 2017, Updated 7 November 2018

These service descriptions are intended to inform you about Quantcast Corp. and our subsidiary entities (“Quantcast”, “We”, “Us”, or “Our”) service offerings, features, and functionality. Quantcast may update these service descriptions from time to time to ensure that they accurately reflect the current services and products we provide. The particular products and services included in your purchased solution will be set out in the respective insertion order.


Quantcast Advertise

Quantcast Advertise is Quantcast’s targeted advertising solution for advertisers and marketers, addressing a full range of advertising objectives, from awareness to sales.

Q for Publishers

Q for Publishers is a suite of audience-intelligence applications that power publishers to grow their business through AI-powered insights.

Quantcast Measure

Quantcast Measure is a free audience insights tool that uses direct measurement to deliver real-time insights about your website’s audience.

Quantcast Choice

Quantcast Choice is Quantcast’s consent management provider (CMP) solution built on the IAB Europe Transparency & Consent Framework. Quantcast Choice enables publishers and advertisers to obtain, manage, and propagate consumers’ consent in compliance with the GDPR.


Domain is defined as a unique name that identifies a single website. A domain can be a parent site (e.g., for desktop:; and for tablet: www.acme.tablet), a subdomain site (e.g.,; a country specific domain (e.g., for Germany:; and each of these examples would be considered one domain.


Prospecting is an online advertising strategy of showing ads for a brand to people who have not previously visit the brand’s domain, with the purpose to get them to take an action.


Retargeting is an online advertising strategy of showing ads for a brand to people who have previously visited the brand’s domain.


User refers to a user of a website or mobile application.

Unique random identifier

Unique random identifier means a non-personally identifiable, randomly-generated, identifier assigned to a unique user.

Lookalike modeling

Lookalike modeling is defined as using 1st, 2nd, and/or 3rd party data, to train a targeting model to find an audience that is similar to an audience already defined and identified (example: current customers or current converters).


Brand Targeting (formerly known as Influence/Reach Targeting)

Brand Targeting is Quantcast’s upper-funnel advertising solution. Brand Targeting enables brands to connect with their relevant audience before they are actively in market. Brand Targetingis designed for brands to meet their upper-funnel marketing objectives including awareness, consideration and preference.

Brand Targeting allows brands to target consumers based on demographic, psychographic and behavioural attributes.

Brand Targeting supports the delivery of ads on multiple device types including desktop, tablet and mobile; and in multiple formats including standard IAB display, high-impact display, and video.

Brand Targeting – Search Powered Audiences

Quantcast Search Powered Audiences is powered by Quantcast’s proprietary search data capture. When a user searches for content by typing keywords into any major search engine and then lands on a Quantified site, our Measure pixel fires, allowing us to capture the referral search terms. We ingest this as a data signal, allowing us to build custom audiences.

Brand Targeting – Demographic Audiences

Quantcast Demographic Audiences allows you to target your core consumer by Age, Gender, HHI, Ethnicity, and Presence of Children. Quantcast’s Demographic Targeting segments provide a high composition of the desired demographic audience, with demonstrated superiority in not just accuracy (as validated by both Nielsen and comScore) but also in scale. Quantcast works with trusted data providers who have the highest of quality deterministic Demographic data, then add on our predictive modeling to create true reach at scale.

Brand Targeting – Data Partner Audiences (powered by Audience Grid)

Quantcast has partnered with a variety of well-renowned data companies, to leverage their validated offline consumer data as seeds from which we build scalable custom brand audiences. Through Audience Grid data partners, we are able to target brand audiences based upon past purchases, lifestyle attributes, as well as psychographics.

Brand Targeting – Custom Brand Audiences

Custom combinations of our Brand Targeting including Search Powered Audiences and Demographic Targeting.

Audience Grid

Audience Grid is our third party data platform that enables both audience insights and targeting. Quantcast has partnered with several third party data partners to action on deterministic data sets in support of Quantcast measurement and advertising products. The measurement and insights derived are referred to as Audience Grid, while the targeting offered to agencies and marketers is referred to as Data Partner Audiences.

Direct Response Targeting (formerly known as Convert/Acquire Targeting)

Direct Response Targeting is Quantcast’s performance advertising solution. Direct Response Targeting enables brands to predict, find and convert new prospects as they are in market. Direct Response Targeting is designed for brands to meet their mid to lower-funnel marketing objectives, including increasing conversions, or actions of value for the brand.

Direct Response Targeting allows brands to target their best potential customers by mapping the behavior of users to those of the people who execute the actions that the brand wants to see more of.

Direct Response Targeting supports the delivery of ads on multiple device types including desktop, tablet and mobile; and in multiple formats.

Direct Response – Performance Targeting (formerly known as Complete/Full Funnel Targeting)

Quantcast allocates impressions dynamically between New and Returning Customers across multiple devices to drive lower funnel conversions (CPA/ROAS). Performance Targeting brings qualified & incremental leads to the advertiser’s domain.

Direct Response – Prospecting

Predict, find, and convert incremental customers with extreme efficiency.

Leveraging AI for real-time insight into every possible consumer, our technology understands pixeled online activity in conjunction with our behavior graph and identifies users likely to take that action, and predicts consumer moves to get you there first, delivering truly relevant new customers.

Direct Response – Retargeting

Reach converters, not just site visitors for smarter, more efficient retargeting. Retargeting maximizes results by serving ads to non-converting site visitors while the client’s brand is top of mind.

Leveraging AI for real-time insight into every possible consumer, our technology understands pixeled online activity in conjunction with our behavior graph and identifies users likely to take that action, and predicts consumer moves, delivering truly engaged customers.

Quantcast Validate

Quantcast Validate provides comprehensive performance metrics and audience insights on the campaigns executed by our clients. It is offered as a combination of a browser-based reporting tool and custom reports per client delivered by Quantcast Account Management Services. The Quantcast Validate service allows measurement of campaign delivery, success metrics, customer interactions with ads, and the client’s audience profile.

The Quantcast Validate service is only available to clients who purchase Brand Targeting or Direct Response Targeting solutions, and the metrics included will differ depending on the particular product purchase.

Standard services


Support services provides technical support assistance to clients through multiple channels including: email and telephone support. Clients also have other resources available including the Quantcast Help Center portal.

Account Management Services

Quantcast’s Account Management team consults with clients on how to best prepare and execute advertising campaigns for their business. The Account Management team guides clients in strategies to identify the right audience then how to target this audience to achieve the marketing objectives. The Account Management team also offers detailed post-campaign analysis to clients to detail the impact of the campaign and to prepare for potential future engagements.

Supporting policies

Brand safety

Quantcast is committed to providing marketers with quality inventory to protect its or its clients’ brand while providing high performance advertising.

For every ad campaign, we leverage our proprietary data and modeling capabilities to deliver campaigns in brand-safe environments and reduce the potential of fraudulent inventory.

We have a global policy of blocking certain categories of content by default for all Quantcast customers including hate speech, pornography, illegal content, or content that incites illegal activity.

Brand Targeting – viewability guarantees

Brand Targeting automatically applies a 55% viewability guarantee on each Brand campaign with a potential to opt-in for a higher viewability guarantee for an upcharge. When selected, these guarantees are specified as part of the insertion order for the campaign.

Bonus impressions

Quantcast may provide up to 7% of unrestricted bonus impressions per campaign, at no charge. This is applicable to both Brand Targeting and Direct Response Targeting campaigns.

Fraud protection

Supporting of, and included in all of its solutions, Quantcast offers extensive fraud prevention measures. Quantcast uses a range of techniques to analyze and score traffic according to the likelihood of fraud. These target fraudulent clicks, malware, suspicious data center IPs, bots, domain spoofing and other malicious practices. We use a combination of data modelling to predict fraud and analytics to track performance and investigate any suspicious activity to add to our countermeasures.