Privacy Requirements

Last Update: June 8, 2020

Quantcast is committed to compliance with the EU General Data Protection Regulation 2016/679 (“GDPR”), and protecting the privacy of our clients and consumers. In furtherance of our commitments, we require that our clients likewise comply with GDPR when using our advertising services.

By using Quantcast’s advertising services or technology, you agree:

Applicable Law: to comply with applicable privacy or data protection laws, statutes or regulations as may be amended, including GDPR and the e-Privacy Directive 200258/EC (and any EU Member State laws implementing each legislation).

Legal Basis: to the extent that the web pages or apps in which you place Quantcast technology (e.g., tag) are accessed by end users in the EU, (a) you agree to implement a transparency and consent solution compatible with the IAB Europe Transparency and Consent Framework (such as Quantcast Choice) or another solution mutually agreed by both parties in writing, or alternatively (b), while you are working towards implementing option (a), you agree to (i) obtain consent for Quantcast to use cookies and similar technologies in compliance with applicable privacy laws, (ii) provide proof of such consent if requested by Quantcast, and (iii) not permit calls from your web pages or apps to Quantcast servers if such consent has not be obtained. To the extent you provide Quantcast with segments that include EU personal data, you warrant that you have a valid legal basis for providing such data for Quantcast’s use for advertising. Wherever possible, you will name Quantcast as a party for or by whom (y) cookies or similar technologies are used to access the device and (z) personal data is collected through your web pages or apps.

Tagging and Sensitive Categories: to update your Quantcast technology (e.g., tag) when we notify you of any fixes, updates or upgrades. You further agree not to place Quantcast technology in any digital content or locations (such as, web pages, ads, apps) that reveal precise geographic location, specific health / medical / sex-life information, credit card or financial data, or criminal convictions or charges. In addition, if you are an EU-established company or person or your services are directed towards EU end users, you agree not to tag any locations (including web pages, ads, apps) revealing special categories of personal data, including information concerning health, sex life or sexual orientation, racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership. You further agree not to tag locations or content directed towards children under 16 years. In addition, you agree not to collect or track information related to a user’s interest in an ad, if such an interest could reasonably reveal special categories of personal data and/or if Quantcast reasonably determines and informs you that tracking such information could reasonably reveal special categories of personal data.

Controller-to-Controller Relationship: that, to the extent GDPR applies, you and Quantcast are each separate and independent data controllers of any “personal data” (as such term is defined under GDPR) that you and we disclose or receive in connection with the advertising services Quantcast provides to you. You and Quantcast do not and will not jointly determine the purposes or the means of processing of any personal data disclosed or received in connection with such services. For more information, please see our FAQ.

For more information about how these services work from a technical perspective, please see our FAQ.