Advertise Customer Success Story Exceeded Return on Ad Spend Goals by 4x
Structube wanted to increase online revenue during the key Q4 period, especially around major shopping days. While Quantcast was successfully driving acquisitions through direct response media, it was essential to expand activity to the consideration phase and in-market audiences without compromising performance.
Prospecting new customers and exceeding client goals
ROAS vs. GOALfor Direct Response Media
Lift in Site Visits Due toBrand + DR Investment
“Last year we tested Search Powered Audiences within a 3-tier campaign approach with the objective of driving brand awareness while maintaining performance. It was impressive to see that we surpassed our ROAS goal by 4X. These types of results not only grow our business, but they build trust to continue testing new tactics for upcoming campaigns.” Samuel Flores, Digital Marketing Manager, STRUCTUBE
Structube’s investment in a more holistic online strategy though Quantcast’s Search Powered Audiences, as well as heavy-ups and holiday messaging around Black Friday, Cyber Monday, and Boxing Day, were able to bolster site visits and increase revenue without losing any efficiency during peak season.
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