How online consumer behavior is changing in the coronavirus pandemic

The ongoing coronavirus pandemic has upturned many aspects of our day-to-day lives. In the last week alone, 158 million Americans were told to stay home. It has forced many to adapt to changing routines and rapidly discover new ways to navigate our daily lives, from staying in shape and connecting with friends and family to keeping ourselves entertained and continuing our children’s education. These changes are being reflected in real-time through our online behavior, generating insights that can help brands and publishers understand and navigate the emerging trends in consumer behavior. 

At Quantcast, we have access to a unique live picture of the internet thanks to our insights, drawn from more than 100 million online destinations. We’ve taken a look at some of the trends in interest across a range of topics to uncover how quickly consumers are adapting to the call to stay home. 

Covid-19 online behavior trends for distance learning and career planning
Covid-19 online behavior trends for cooking and exercise
Covid-19 online behavior trends for home and garden
Covid-19 online behavior trends for scrapbooking
Covid-19 online behavior trends for board games and puzzles
Covid-19 online behavior trends for stocks

We’re going to be looking at how consumer behavior continues to change over time during this crisis. Be sure to check back here for updates in the coming weeks.

For more information on how Quantcast can help your brand understand online consumer behavior in real-time, get in touch here.