LONDON —Quantcast, one of the world leaders in applying the power of Big Data and analytics to digital and mobile advertising, announced today the appointment of John Lamphiere as director, EMEA corporate sales & operations. He will be based in the Dublin office.

Lamphiere joins Quantcast’s EMEA team to manage all functional heads across sales and operations, and to consistently drive strategy and business direction. Lamphiere will report directly to Phil Macauley, EU managing director at Quantcast.

“This is an exciting time to be overseeing sales and operations at the Dublin hub for Quantcast. The team’s European growth this past year has been incredibly strong,” said Lamphiere. “This is a company that’s innovating through building and developing its own technology, which is a proposition that advertisers and publishers alike are responding positively to. In the past year, Quantcast’s Dublin team has doubled in size. The growth and change are set to continue, and I look forward to being part of this burgeoning team.”

Prior to joining Quantcast, Lamphiere was regional sales director at Facebook, where he was responsible for local market strategies, recruiting and coordinating operations in the region. While at Facebook he launched a number of initiatives, including the EMEA learning and development team. Lamphiere also worked at Yahoo!, where he took responsibility of the company’s sales operations for the UK, Ireland, France and Israel.

Phil Macauley, EU managing director at Quantcast, said: “John’s extensive international experience across the digital marketing industry makes him the ideal person for this role. I have no doubt he will successfully implement fresh and constructive plans across our sales and operations team to strengthen our business relationships and offerings.”

Adrian D’Souza, VP of global operations at Quantcast, said: “Given John’s international business development expertise, we are looking forward to developing plans with him to strengthen the core team at the Dublin office as well as advancing sales and operations across the entire EMEA market.”