SAN FRANCISCO, Calif. – November 12, 2007 – Quantcast, the pioneering open Internet ratings service, today announced that it has named Adam Gerber Chief Marketing Officer (CMO). Gerber will lead efforts to establish Quantcast as the most reliable and trustworthy independent audience measurement solution at a time when increasing media fragmentation, device proliferation and addressability are driving new opportunities for innovations that enhance today’s panel-based offerings.
Most recently Brightcove, Inc.’s Vice President for Advertising Products and Strategy, Gerber joins Quantcast with 15 years of traditional and digital agency media planning and buying experience. After leading traditional planning activities for clients such as P&G, Unilever, Bell Atlantic, UPS, Labatt USA, and Goldman Sachs, he was a founding partner of WPP’s Digital Edge unit (now MEC Interaction). Thereafter, he led the development of emerging and digital media capabilities for Publicis’ MediaVest unit.
A widely recognized leader in online and emerging advertising, Gerber has served in various industry advocacy roles, including committee chair positions with the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).
“We are thrilled to welcome Adam to the team to head up our marketing initiatives and service evangelism,” said Konrad Feldman, co-founder and CEO, Quantcast Corporation. “He brings invaluable insight and industry perspective to Quantcast, and – with his deep knowledge of planning and buying processes – will help our Quantified Publishers realize the unique value of their audiences while helping marketers drive improved targeting of their media investments.”
“The advertising industry is on the cusp of radical change – moving to an addressable, dynamic model that will build off of a variety of extremely granular targeting criteria,” said Adam Gerber, CMO, Quantcast Corporation. “We must innovate to dramatically improve on antiquated audience planning and buying methods that limit the depth of evaluation and separate audience analysis from actionable delivery.”
“We should all be committed to moving from ‘placement as proxy’ models to providing fully addressable audience solutions. Quantcast is leading the way toward this new accountability,” he added. “It’s extremely exciting to join the effort to enhance the visibility of audience segments for marketers, and to finally provide publishers with the means to sell media the way their customers want to buy it.”
Gerber will open, and be based in, Quantcast’s New York City office. In addition to his duties as Chief Marketing Officer, he will represent Quantcast in industry consortia and standards committees, such as those run by the IAB.
Gerber holds a B.A. in International Relations and a B.S. in Journalism from Boston University.