in Data & Insights

A Look Back at the First Quarter in EMEA

We work in one of the fastest-growing industries in the world, making it difficult to take a step back, reflect, and communicate what’s been going on. The first quarter of this year has seen us present 11 times across four countries in Europe. I thought I would spend a few minutes every quarter to give some of my key highlights before we kick off a packed second quarter.

The activity kicked off in February with our first presentation at the IAB UK Award-Winning Attribution seminar, where we discussed the state of attribution in today’s display market.

This was quickly followed by our first keynote of the year at d3Con, the largest German conference about real-time advertising. Konrad Feldman, CEO of Quantcast, delivered an entertaining and very well received presentation on attribution. See video here.

We carried on the momentum in Dublin with a keynote at the annual IAB Connect conference, where we discussed the theory behind split-funnel attribution. See video here.

March started with an interesting session at the ISBA Annual Conference, where Phil Macauley, EU MD at Quantcast, was part of a panel filled with experienced representatives from ThinkBox, Unilever, Mindshare, Channel 4, and The Guardian.

On the same day as the ISBA event, we were really pleased to launch a case study with Concern Worldwide, which was covered by Marketing Week and was the theme of our next presentation at the IAB Real Time Advertising Conference. Louise Hemming, our head of client development, and James Barker, digital marketing manager, Concern Worldwide, presented a very compelling case study about the impact that display advertising had during the Haiyan typhoon in the Philippines. You can watch the presentation here.

Finally we ended the quarter with a Marketing Week webinar. Vishnu Balchand, product specialist, Quantcast, and Gary Revenson, head of technology, Maxus, presented an exciting case study showing how Maxus has worked with Quantcast to gain greater transparency and insights on its campaigns and has moved away from just valuing last touch.

The next quarter is even busier, so watch this space for our next update.

Posted by Amit Kotecha, head of EMEA Marketing