We are very pleased to announce that Quantcast was awarded the European Interactive Digital Advertising Alliance (EDAA) Trust Seal. The EDAA Trust Seal signifies that Quantcast has been independently certified for compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA). This seal certifies that Quantcast’s systems and policies provide consumers with notice and choice about usage and collection of data along with greater transparency and control over digital advertising. Read more here.
Posted by Amit Kotecha, Head of Marketing, EMEA