Quantcast Announces Supernova and Initial Speakers
On March 25, Quantcast will host a summit dedicated to our customers in San Francisco. Dubbed “Supernova,” the event will explore the impact of big data and smart technologies on the future of marketing. Supernova will aim to focus on important issues at the forefront of digital advertising, from understanding attribution to mobile marketing and beyond.
We are very excited to announce two confirmed keynote speakers for Supernova: The Economist Data Editor Kenneth Cukier, Forrester CMO Practice Vice President David Cooperstein, and a panel moderated by Anna Bager, Vice President and General Manager of the Mobile Marketing Center of Excellence at IAB. In addition we have confirmed key marketers from Crate and Barrel’s Land of Nod, KQED and CloSYS.
Kenneth Cukier is the coauthor of Big Data: A Revolution That Will Transform How We Live, Work, and Think. It is the first systematic treatment of this emerging science, which Kenn argues is a revolution on par with the Internet or perhaps even the printing press. Kenn explores the amazing new possibilities that big data open – in business, health, politics, education, innovation, and much more.
As a VP at Forrester, David serves CMOs as a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising. David worked at Forrester from 1996 to 2002 in the telecom and retail verticals and rejoined in 2009. He helped define the multichannel retail world, predicted the demise of many of the dot-com retailers, and uncovered the true economics of bandwidth during his first tenure with Forrester.
Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at IAB. The Mobile Center, an independently funded and staffed unit inside IAB, is charged with driving the growth of the mobile marketing, advertising, and media marketplace.
In the next few weeks, we will announce additional industry leaders and key marketers who will discuss winning strategies. For more information about the summit, visit the Supernova site.