It’s every advertiser’s goal to capture their customers’ attention at the right time and place, but with so much content out there across so many devices, that window of opportunity becomes more and more important. As an industry, we need to find relevance―at the risk of getting lost in the noise.
In a webinar with the American Marketing Association (AMA) and Critical Mass this week, we explained how machine learning helps drive better advertising decisions and identified the key ingredients to successfully leverage real-time display buying. Listen to our VP of Performance Engineering, Michael Recce, leverage his background in neuroscience and artificial intelligence to simplify the science behind predictive modeling, in the full recording here!
And if you have any questions about getting started with programmatic buying, please shoot a note to firstname.lastname@example.org.
Posted by Stephanie Park, Demand Generation Manager, Performance