Last week, Quantcast hosted a large group of developers at the monthly Silicon Valley iOS Developers’ Meetup. Michael Kamprath, VP of engineering at Quantcast, gave a presentation on how he and his team built the Measure for Apps SDK and what obstacles they faced. Michael emphasized the need for transparency, privacy and ease of implementation to a captive crowd.
Three hot topics stood out amongst the sea of questions:
- Transparency: Developers should know exactly what they are implementing. Quantcast embraces this philosophy and distributes the Measure for Apps SDK as source code.
- Privacy: Developers are not lawyers, and privacy laws change often. This is why Quantcast’s Terms of Service document has current, updated privacy language that it recommends developers include in their privacy policies.
- Detailed demographics: You can get age, income, gender, ethnicity, household composition and education levels from the Measure for Apps SDK. Quantcast uses the same methodology it has been using for years of accurate demographic reporting on the Web.
Many thanks to our friend Tim Burks, the Meetup and Renaissance Conference organizer, for being a great connection to the iOS developer community. We at Quantcast hope to host many more compelling meetups in the future. If you are a developer, check out our Measure for Apps SDKs here, and let us know what else stands out to you. Contact us at Measure@quantcast.com with any questions or to receive our regular Measure Newsletter.
Posted by Maryam Motamedi, Product Marketing, Measure