You’re Invited Change the Conversation: Women & Advertising

Women make up 80% of purchase decisions in the US but are still only 10% of Fortune 500 CEOs. Marketing and advertising have an enormous opportunity to drive greater business growth and a responsibility to create more representation in historically male-dominated industries by recognizing and engaging women as key audiences, consumers, and a critical go-to-market investment.

In celebration of Women’s History Month, The Female Quotient, dentsu, and Quantcast hosted a panel discussion on Thursday, March 16th with leaders across traditionally male-dominated industries including sports, gaming, beer, and tech.

Reserve your spot today!
Virtual Event:
Thursday, March 16
4:30 – 5:15 PM ET
4:30pmProgram & Panel Discussion – Change the Conversation: Women & Advertising


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SPEAKER Josephine (Fien) Bertrams SVP & Chief Corporate Affairs Officer, Heineken USA
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SPEAKER Ronda Carnegie Chief Innovation Officer, The Female Quotient
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SPEAKER Leah Meranus North America CEO, dentsu X
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Jennifer Matthews Vice President of Brand Strategy, FanDuel Group
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MODERATOR Deb Stambaugh Chief Marketing Officer, Quantcast

Topics of Discussion

Let’s change the conversation by challenging misconceptions and identifying opportunities for media and advertising leadership within historically male-dominated industries.

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Purchasing Power

The purchasing power of women is over $31.8 trillion worldwide.

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Advertising / Media

Only 29% of women believe they are accurately represented in advertising and 90% feel that advertisers don’t understand them.

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Despite having nearly equal numbers of women and men in advertising, 71% of creative directors are men.