You’re Invited Change the Conversation: Women & Advertising In person registration is now full, please register to attend virtually.
Women make up 80% of purchase decisions in the US but are still only 10% of Fortune 500 CEOs. Marketing and advertising have an enormous opportunity to drive greater business growth and a responsibility to create more representation in historically
In celebration of Women’s History Month, The Female Quotient, dentsu, and Quantcast hosted a panel discussion on Thursday, March 16th in New York for a discussion with leaders across traditionally male-dominated industries including sports, gaming, beer, and tech, followed by cocktails.
In person registration is now full, please register to attend virtually.
Date & Location:
Agenda:
| 4:00pm | Doors Open |
| 4:30pm | Program & Panel Discussion – Change the Conversation: Women & Advertising |
| 5:15pm | Networking Happy Hour |
| 6:00pm | Close |
Speakers
SPEAKER Josephine (Fien) Bertrams SVP & Chief Corporate Affairs Officer, Heineken USA
SPEAKER Ronda Carnegie Chief Innovation Officer, The Female Quotient
SPEAKER Leah Meranus North America CEO, dentsu X
Jennifer Matthews Vice President of Brand Strategy, FanDuel Group
MODERATOR Deb Stambaugh Chief Marketing Officer, Quantcast
Topics of Discussion
Let’s change the conversation by challenging misconceptions and identifying opportunities for media and advertising leadership within historically male-dominated industries.
The purchasing power of women is over $31.8 trillion worldwide.
Only 29% of women believe they are accurately represented in advertising and 90% feel that advertisers don’t understand them.
Despite having nearly equal numbers of women and men in advertising, 71% of creative directors are men.