What does index mean?
An index is a comparison of your site’s audience composition to that of the internet average, wherein the number 100 represents the average. A number higher than 100 indicates an above-average concentration of visitors with a specific trait or attribute, whereas a number below 100 indicates a scarcity or below-average concentration of visitors with that specific trait/attribute. For example, an index of 200 for F18-24 indicates that audience is 2x greater than the general Internet average. Targeting Quantcast demographics segments enables you to deliver higher indexing audiences!
Can I see our overlap by site, label, or ad unit?
Yes. While the targeting tool defaults to the network level, you can also filter by site, Audience Segment label, and ad unit. Possibilities are determined by how you’ve implemented the Quantcast measurement pixel. Please reach out to your Quantcast representative to learn more about customizing measurement of your audience to receive more robust reporting and insights.
Do advertisers have visibility into my information within the targeting tool?
Advertisers who have opted into the tool will be able to see their overlap against your inventory. You can also see which advertisers have already built Custom Advertiser Segments, and your network’s overlap against each model.
Why aren’t all of Quantcast’s advertiser partners visible in the targeting tool?
Custom Advertiser Segments are proprietary to each advertiser; therefore we do not share overlap of a Custom Advertiser Segment until the advertiser has given authorization. If you are interested in a specific advertiser that is not on the list, please contact us (firstname.lastname@example.org).
Slides for Advertiser Pitches and Proposals
Customize your pitch or proposal with tailored slides on Quantcast targeting products and segments.
Quantcast Advertise for Branding
Individual slides outlining each targeting offering.
Spendographics CPG Segments
Slides on select IRI segments.
Information on the National Consumer Panel (NCP) and Nielsen Homescan: www.ncppanel.com/content/ncp/ncphome.html