Tailoring Your Content

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Tailoring Your Content

Objective
Identify the specific audience for any section of your site and tailor your content appropriately.

Example
Magazine.com suspects that the audience for their Los Angeles Lakers content also has a strong affinity for Arts & Entertainment content, despite their larger sports content audience having more general interests. They can leverage Audience Segments to break out their audience based on content, and use the Audience Interests report to confirm that their Lakers audience is also interested in Arts & Entertainment content to tailor their content appropriately.

Potential Tagging Structure (full list)

  • By Content – tag your property’s content to see audiences for a particular genre, topic or author
  • By User Actions – tag valuable actions, such as video views or social shares, to understand how users engage with content
  • By User State – differentiate users based on log-in behavior, or subscribers vs guests

Related Measure Features

 

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